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Sabyasachi Mukherjee (Fellow Member)

During the summer of 1999, somewhere in the humble con nes of Calcutta’s by lanes, a man was doing more than just supervising the work of his three tailors. He was slowly and quietly piecing together a vision to resurrect pride in India’s painstakingly meticulous heritage of textiles and artisanal craftsmanship.

Today, with four agship stores across India under his eponymous label, Sabyasachi, formidable national and global collaborations, as well as a strong foothold in the Indian lm and television industry, Sabyasachi Mukherjee’s vision is a reality. He is a revered and celebrated name in the fashion fraternity and is especially credited with refreshing memories of India’s halcyon past with his signature products and profoundly vivid imagery.

 

PRODUCT CATEGORIES

Every Sabyasachi product is lovingly and painstakingly created by the skilled hands of artisanal craftsmen using traditional techniques passed on through generations. e House of Sabyasachi keeps artisanal craftsmanship, heritage, creativity, exceptional quality and par excellence service at the core of all its activities. Each handcrafted product is unique and each experience is memorable. e brand’s bridal couture is re ective of the strong women and men who are modern but are also deeply rooted in tradition.

Bridal Couture

Product Categories for women: Lehenga, kurta, sari, indo-western evening wear.

Product Categories for men: sherwani, waistcoats.

Accessories

An assortment of shoes, clutches and belts.

Fine & Heritage Jewelry

Sabyasachi Jewelry, a collection of ne and heritage jewellery, made its debut exclusively on Instagram on 20th July 2017 as part of the brand’s Autumn-Winter 2017 Couture and Jewelry show. e new line of jewellery comprises of Fine Jewelry (Diamonds and coloured gemstones), Heritage Jewelry (Jadau and Gold) and Men’s Jewelry

 

SABYASACHI STORES

The Sabyasachi agship stores provide the perfect setting for the storytelling of the brand which is so deeply rooted in Indian cultural heritage. e decadent stores are all designed and curated by the couturier who has a keen eye and a distinctive sense of aesthetic for interior design. e heavily decorated ambience with its grand and dusty chandeliers scattered innumerously across the high ceilings, ornate paintings rendered by the talented artists of Sabyasachi Art Foundation, mystical tanjores, hand- red Portuguese tiles, antique mirrors, vintage photographs and majestic carpets adorning the high walls are all held together with the intoxicating whiff of incense. Finally some hot darjeeling tea and strategically positioned french furniture provide clients the opportunity to immerse themselves in the luxe eccentricity of the museum-esque surrounding while browsing through the designs. e old-world charm of the retail space, that harks back to the colonial times when fashion and art were synonymous, allows the brand to stay true to the founder’s vintage aesthetic.

 

SABYASACHI ART FOUNDATION

The Sabyasachi Art Foundation was started by Sabyasachi and his sister as a tribute to their artist mother. Today it is an integral part of the brand both in a creative and socially responsible capacity. It strives to give indigenous artists and craftsmen due recognition and a means of livelihood. ey create beautiful renditions for the brand’s couture collections as well as for the multiple artistic collaborations with lifestyle brands such as Asian Paints, Pottery Barn, etc. is lends personalisation and exclusivity to the brand and allows the brand to remain close to its design philosophy.

 

COLLABORATIONS

1.       Christian Louboutin : Sabyasachi collaborated with world renowned French shoe designer, Christian Louboutin, for the first time in 2015 for his couture collection titled ‘Bater’ to create a line of extremely Parisian footwear with an Indian baroque sensibility. e successful collection was followed by a consecutive collaboration the following year for the former’s couture show ‘Firdaus’.? The success of the collaboration can be owed to the great creative chemistry shared by the design maestroes as well as the amalgamation of the respective design teams. “Devibroda” an iconic shoe from the Christian Louboutin for Sabyasachi collection pays homage to Sita Devi of Baroda and has been made with the signature Sabyasachi embroidery consisting of acid dyed burnt sequins and tea dyed cotton threads where each sequin is embellished with french knots to create an organic fringe. e shoe collection consisted of a total of 80 shoes with 8 styles with women and 7 for men. The shoes are primarily made with leather, suede, raffia, gara and zardozi.

2.      Forevermark : Forevermark, the diamond brand that comes with the promise of beauty, rarity and responsibly sourced diamonds collaborated with Sabyasachi to launch an exclusive line of diamond jewellery. Zanya TM, is a versatile collection that offers modern heirlooms for the urban luxury seekers. The uniqueness of the jewellery comes through with Sabyasachi's distinctive amalgamation of beautiful diamonds with traditional enamelling. Inspired by the Italian Renaissance and borrowing elements from the roaring twenties, the pieces are created with the most intricate detailing and exquisite craftsmanship, signifying the brand values. The collection comprises of a delicate range of enamelled dangling earrings and vintage-style rings for men and women in yellow, pink and white gold, crafted with Forevermark diamonds. The drop earrings with Forevermark diamonds in marquise and round cuts also feature blue, black and green enamelling. The diamonds ranged between 1 to 10 carats and therefore had to be mindfully designed to enhance their lustre.

3.           Pottery barn : A member of the Williams-Sonoma Inc. (NYSE: WSM) portfolio of brands, Pottery Barn is a premier speciality retailer for casual, comfortable and stylish home furnishings. Sabyasachi for Pottery Barn was an exclusive product collaboration and also marked the designer’s rst foray into home furnishings. e capsule collection consisted of over 50 pieces all featuring an eclectic array of colourful, globally inspired textiles and décor spanning bedding and tabletop to ?jewelry boxes and holiday ornaments. e intricate oral and animal artwork on plates and jewelry boxes was all hand drawn by artists from Sabyasachi Art Foundation over a period of eighteen months. e collection also featured brocade and embroidered pillows, reversible clock print quilts and tufted rugs in a luxurious colour palette. e collection showcases Sabyasachi’s love of vintage textiles and the rich artistic traditions of India. e goal of the designer was to bring exotic whimsy and colour into American homes.

4.         Taj cinema suite : Sabyasachi designed e Cinema Suite at 51 Buckingham Gate, Taj Suites & Residences, London. It is a tribute to the history of lm and takes inspiration from motion pictures across the globe. e suite travels across diverse cultures and eras and each room creates a distinctive mood due to the astute attention to detail. From the imposing study inspired by the great masters like Satyajit Ray, Francis Ford Cuppola, Bergman to the cultured Kitsch living room inspired by World Cinema leaders like Majidi, Wong Kar-Wai, Almodovar, the Mondroe inspired bedroom to the colonial inspired bedroom reminiscent of the works of maestros like Guru Dutt, Merchant Ivory and Biman Roy, it is a fascinating visual and tactile journey.

5.            Asian paints : The Sabyasachi for Nilaya collection was a collaborative project with Asian Paints’ subsidiary that creates wall coverings. e Sabyasachi Art Foundation was commissioned to produce a diverse collection of beautiful artwork to be used as wallpapers for Nilaya. is also marks the brand's foray into interior decor through collaboration with Asian Paints. e collection referred to India's rich and incredible history for inspiration and was aimed at providing the masses with a taste of luxury for their homes. e wall coverings essays 5distinct stories of India: Baroque, Makhmal, Jodhpur, Spice Route and Varanasi.

 

Special projects

1.          SAVE THE SARI : This was a sari revival project where the saris were handpicked and curated by Sabyasachi and packaged in a vintage tin canister.

2.            THE FABRIC OF INDIA : The Victoria and Albert Museum which is known for its dedication to preserving global textile approached the brand while sourcing for their seminal exhibit, ‘ The Fabric of India’. They requested Sabyasachi to create a unique wedding ensemble to celebrate the rich Indian textile heritage.

3.            THE ELEPHANT FAMILY : Travels to My Elephant (2015) ?Travels to my Elephant was a colourful rally call to save Asia’s forgotten elephants from extinction. Founded by the late adventurer and conservationist, Mark Shand and supported globally by Elephant Family’s Royal Presidents: TRH, e Prince of Wales and the Duchess of Cornwall, the Elephant Family has doubled the funding going towards Asian elephant conservation. Sabyasachi along with a host of international stars, artists and creative individuals came together in support of this effort. The event saw a eet of 20 rickshaws launched in London all individually designed by some of the most notable names in the fashion industry including Diane Von Furstenberg, Carolina Herrera, Mulberry, Benjamin Shine, etc. Sabyasachi’s bohemian rickshaw was inspired by the 70’s and the decadent lifestyle of the bourgeoisie and brown sahibs of north Calcutta. Named Calcutta 7 and hand-crafted by e Sabyasachi Art Foundation, the rickshaw re ects Indo-British artistic in uence, colonial architecture, baroque sensitivity and a intellectual hedonism. It fetched a substantial amount of £55,000 in the auction the proceeds to which were donated for the welfare of Elephants.

Tiger Mask for Animal Ball by e Elephant Family (2016)

Designed and honed under the creative supervision of Sabyasachi, the tiger masks were created by the Sabyasachi Art Foundation artists, designers and craftsmen from the atelier of Sabyasachi Calcutta. Hand crafted with pappier-mache, block printed muslin and embellished with the nest quality of hand embroidery, the mask encapsulated the decadent lifestyles of the Indian royalty and their relentless passion for unique objects of desire. The mask was manufactured in Calcutta using archaic textile and craft techniques which was symbolic of the hedonism that prevailed in the bourgeoisie society of pre-independent India.

4. ‘INSPIRED BY INDIA’ AT SOTHEBY’S

Curated by Janice Blackburn and designed by Tricia Guild of Designers Guild, Sotheby’s London organised a selling exhibition of contemporary design inspired by India for which Sabyasachi was invited to be a part of. He presented a collection of specially commissioned antique shawls, embroidered handbags, handmade bangles, vintage shoes, scarves and his iconic heirloom vintage wedding sarees. All of the products were handcrafted in skilled craft clusters of West Bengal, Rajasthan, Kashmir, Andhra Pradesh and Gujrat which the brand has consciously nurtured over the years. Many of these craft clusters have won multiple national awards in the crafts and textile categories.

 

FILMS

Sabyasachi rst forayed into lms by designing costumes for Sanjay Leela Bhansali’s landmark lm ‘Black’ which earned him critical acclaim along with the National Award in 2005 for the best costume designer for a feature lm. Since then, he has designed costumes for numerous Bollywood movies and is the youngest board member of the National Museum of Indian Cinema.

 

TELEVISION

BAND BAAJA BRIDE?Sabyasachi debuted on television with India’s leading network NDTV for the only lifestyle channel in the country: NDTV Goodtimes Show. e show follows the format of a mentoring programme where aspirational brides with interesting backgrounds are chosen and mentored by Sabyasachi. e show brings together brides from various ages and backgrounds who are groomed by the designer and are also gifted a wedding ensemble from his ethereal collections.

 

DIGITAL PRESENCE

Instagram has truly been the game changer. It is at the core of all our digital activities as we are most active in our use of Instagram over any other digital platform. Especially with our website under renovation, Instagram has allowed us to communicate our brand identity as well as create strong customer relationships. Our brand handle has always garnered high level of customer engagement with our content and therefore we have strived to curate equally immersive digital experiences. In the initial days of our presence on Instagram, our use of the platform was drastically different to what is has come to be today. It did not begin as a business development tool. It was more a way for us to experiment with and explore the plethora of options to essay our story in a creative and engaging manner. e idea of being able to create a direct, instant and unadulterated communication channel with our target audience was what excited us the most. Today Instagram has become an extremely integral and lucrative source of commerce in our business. It also allows for efficient management of customer expectation and queries. erefore, we decided to democratically launch our collections on the platform using it as a virtual runway to leverage its wide reach and easy accessibility. Our Autumn-Winter 2017 Couture & Jewelry show was the largest production orchestrated by our brand and was unveiled exclusively on Instagram also marking the launch of our in-house jewellery line, Sabyasachi Jewelry.

Since we use an omni-channel communication strategy, we publish the same content on our other social media channels such as Facebook and Youtube to give the customer a seamless and consistent brand identity.

  • Address:
    Sabyasachi Couture, 80/2, Topsia Road South, Maruti Bagan
    Kolkata - 700046
    ,
  • Telephone:
    +91 9073908315
    +91 9874949999
  • E-mail:
    publicrelations@sabyasachi.com
  • Website:
    www.sabyasachijewelry.com
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