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Neeta Lulla (Registered Member)

Hailed as the ‘Czarina of Indian Fashion’ Neeta Lulla is today a force to reckon with in the glamour and the fashion retail industry. Her designs have not only been recognized in India, but also acquired great acclaims globally.

Diploma in Dressmaking Apparel Construction from P.V. Polytechnic S.N.D.T. University in 1985.

Contribution:

           Worked as an assistant choreographer to Jeanne Naoroji, former leading choreographer of India for 21 shows in 1986-87.

           Experience of 15 years of lecturing in Fashion Comportment and Grooming at P.V. Polytechnic.

           Designed costumes for over 400 films and clientele of celebrities like Sridevi, Juhi Chawla, Karishma Kapoor, Tabu, Raveena Tandon, Hema Malini, Aishwarya Rai Bachchan, Shilpa Shetty, Kareena Kapoor, Sonam Kapoor, Kangana Ranaut, Deepika Padukone, Priyanka Chopra, Esha Deol, Jacqueline Fernandez etc.

           Collaborated with various lifestyle and housing brands like VIP Bags, Portico New York and Aliens Group.

           Fusing traditional weaves, and ancient crafts like Srikalahasti Kalamkari, Kanjeevaram, Banarsi, Paithani with contemporary silhouettes.

           Created Bridal couture by fusing Tanjore painting in a lehenga with gold embroidery characterised by rich, flat and vivid colours and simple iconic composition.

           Introducing Fibre Optics for the first time: She was the creator of fibre optics in a bridal wear created in the year of 2017.

           She was the one who invented pre stretched sarees, (2001).

           Her several shows in different parts of the world such as the US, Canada, Rome, Monte Carlo, London, Dubai etc. have played a pivotal part in spreading the glory of Indian fashion.

           She has extended her design expertise to Hollywood projects like ‘Bride and prejudice’, ‘One night with a king’, ‘Mistress of Spices’, ‘Provoked’ etc.

Latest venture

·      Manikarnika by Radha Krishna Jagarlamudi.

·      Mohenjodaro by Ashutosh Gowariker.

·      Rudhramadevi by Gunasekhar.

 

Current shows

Lakme Fashion Week, India Bridal Fashion Week, Blenders Pride Fashion Tour, Times Fashion Week and more.

 

Awards

·      President’s award for costume designing 1992 -‘Lamhe’.

·      President’s award for costume designing 2002 – ‘Devdas’.

·      President’s award for costume designing 2008 - ‘Jodha Akbar’.

·      President’s award for costume designing in 2012 -‘Balgandharva’

·      Best Designer of the year award – SNDT University in 83 & 84.

·      SNDT Alumni Award for Best Designer in 1993.

·      IIFA award for ‘Taal’ – 2000.

·      IIFA award for ‘Devdas’ – 2002.

 

From minimalism to opulence, when it comes to South Asian fashion, Neeta Lulla is an icon. In different shades and hues of colour, she fires up a canvas, creating waves across runways and the silver screen worldwide. Having worked on over 350 films, in a career that spans almost 30 years, Neeta Lulla is the grand dame of Indian film fashion. Hailed as the ‘Czarina of Indian Fashion’ she is one of India’s preeminent costume designers and couturiers. Endorsed by a multitude of fashion influencers and celebrity brides, the brand name Neeta Lulla is a household name to reckon with in the fashion retail industry. From being a school dropout, she has risen from relative anonymity in the fashion world to become an illustrious fashion power house specializing in bespoke couture and bridal ensemble with her ascend being meteoric and her quintessential designs becoming trendsetters. What inspired her to specialize in fashion was her non-interest in pursuing a formal education. Married to Mumbai based psychiatrist Dr Shyam Lulla at an early age of 16 years, the visionary embarked on her creative journey with an assistant’s job with former leading fashion choreographer, Jeanne Naoroji in 1985 after acquiring a degree in Dressmaking & Apparel Construction from PV Polytechnic SNDT University. Capability, clarity and creativity coupled with modesty has earned her both respect and clientele of Bollywood’s famous personalities. By balancing modern designs with traditional elegance, the impeccable designer has over the years acquired an impressive list of clientele, comprising the movers and shakers of the glamour world. Kangana Ranaut, Hema Malini, Aishwarya Rai Bachchan, Sridevi, Sushmita Sen, Priyanka Chopra,

As the only designer in the country to have received the maximum number of President's awards, the forerunner has collaborated with many directors including Subhash Ghai, Yash Chopra and Sanjay Leela Bhansali and Ashutosh Gowarikar to bring to enchantment to the silver screen. Her cinematic repertoire includes cult films like Manikarnika, Gauthami Putra Satakarni, Jodha Akhbar, Devdas, Mohenjo Daro,Lamhe, Taal, Hum Dil De Chuke Sanam, International Khiladi, Hero No.1, Hum Aapke Hai Kaun, Darr, Aaina, Hum Hai Rahi Pyar Ke, Khal Nayak, Chandni and Roop Ki Rani Choron Ka Raja. As one of the most trusted costume designers in the film industry she has contributed to motion pictures in over seven languages, both for national and international cinema.

She has been roped in for some of the most discerning weddings in the region such as the wedlock of Aishwarya Rai- Abhishek Bachchan, EshaDeol-Bharat Takhiani, Isha Kopikkar – Timmy Narang, Brahmani Janardhan Reddy- Rajiv Reddy, Adel Sajan- Sana Khan, Sameera Reddy-Akshai Varde, Ahana Deol-Vaibhav Vora, Ritiesh Desumukh- Genelia Fernandez, Nishka Lulla-Dhruv Mehra.

Notorious for her concept driven runway shows, Make In India showcased the need for indigenous outfits while #SheIsMe highlighted combating gender based violence while the Tibetian line was unveiled at Bollywood Fashion Awards, New York and classical music and dance infusion in LFW Hastkala Kalamkari show in 2006. Her other outings include Femina Miss India, Blenders Pride Fashion Tour, Lakme Fashion Week, Aamby Valley India Bridal Fashion Week, Jaguar Trousseau Week. Some of the musicals she has designed for include Zangoora - Kingdom of Dreams and Bollywood Parks Dubai’s Jaan e Jigar. On national television she has designed for reality shows like Indian Idol, Swayamvar and soaps like Madhubala, Shivaji, Bajirao Mastani.

An unprecedented originator, Neeta Lulla has given a contemporary touch to aboriginal textile like Srikalahasti, Kanjeevaram, Banarsi, Paithani and Kalamkari in her runway shows. From incorporating Tanjore paintings in her design aesthetics to introducing Fiber Optics in 2017 and pre-stitched sarees in 2001 in India, she has been at the forefront of pioneering fashion. She enjoys an elite status in the international terrain as she was commissioned to design all the costumes for Hollywood flicks like One Night With The King, Mistress Of Spices, Bride & Prejudice and Provoked. She has showcased alongside Lanvin, Ungaro, Escada and George Chakra in Monte Carlo and Cartier collaborated with her for a charity show to raise funds for the cause of Hepatitus C as well as for the showcase of Nizaam Jewels for Dubai royal family. That’s not all; Steven Seagal and Tyra Banks have endorsed her designs. She was the exclusive designer for Shilpa Shetty’s stint on UK’s Big Brother as well as for her visit to the Royal Palace to meet with HRH Queen of England. She has worked with brands like Lux, Kalyan Jewellers, Portico and VIP Bags.

Neeta Lulla has worked diligently to earn the goodwill of being one of the top 5 bridal couturiers in India. Her collections are available in illustrious retail outlets of at Aza, Ensemble, Angasutra, Label24 Dubai, Vesimi Dubai, Aashni & Co London, Bibi London and Pernias Pop Up Shop. She was felicitated with 4 National Film Awards at the hands of the President of India for Best Costume Design for Lamhe, Devdas, Jodhaa Akbar and Balgandharva in 1991, 2002, 2009 and 2012. Her other accomplishments include the Kingfisher Fashion Award in 2005, Bollywood Movie Award in 2003 and 2011, Zee Cine

Award for Best Costume Designer in 2003, IIFA Best Costume Design Award in 2000 and 2009 and ‘SME Entrepreneur of the Year’ award at Franchise India Small Business Awards 2010. With a noble intention of giving back to the universe, she partnered with Subhash Ghai to launch a first of its kind fashion school- The Whistling Woods – Neeta Lulla School of Fashion - created by the industry, for the industry. Teaching being her second love, she has served as the guest faculty at the fashion department of SNDT University for over seventeen years and also collaborated with Hamstec Hyderabad as a mentor for over fifteen years.

In her spare time Neeta Lulla likes to unwind by writing poetry to cooking to swimming to painting. A secret too many –she gifted Hrithik Roshan and Ashutosh Gowariker a customized Jodha Akhbar canvas during their film release. She has created 3 coffee tables including one commissioned by the Government of India to capture fashion at the annual pilgrimage at Kumbh. Having cemented her position, the Neeta Lulla brand has built a strong image amongst its stakeholders by blending western and home grown silhouettes, prints and designs. The brand that has become a part of the luxury lexicon and continues innovating by drawing inspiration from different cultures yet maintaining the exemplary ethnic- oriental experience.

A Neeta Lulla bride is the ‘New Age Bride’ with multiple profiles and personifications who knows her mind and stands out in her own style. She is bespoke, and we design according to each bride and her sense of her dream wedding ensemble. As much as we love the grace and felicity, we will always have a thing for strength and that will be felt in each and every ensemble that is worn by every Neeta Lulla bride. We firmly believe in ‘be your kind of bride’ because every woman has her own individuality and she must feel comfortable yet very beautiful on her special day.

At the House of Neeta Lulla, pomp and circumstance are conjoined in the highest expression of haute couture with the excellence of a tradition that inextricably interweaves refinement and a very contemporary desire to delight.

Our collections blend the ancient heritage with a modern twist, a signature to which the House is very loyal, with a mission for a continuous quest for craftsmanship, glamour and reverie. Perfection is also what we strive to implement during all the phases of the creations: from the concept to the conception then the completion. Constantly gathering our inspirations from the Renaissance era and its opulent fashion, each garment is the result of a long and rigorous artisanal savoir-faire that creates the ultimate experience in elegance. For us, fashion truly reflects the love of art, discovery, and new inventions that defines the Renaissance.

In addition to our flagship store in Mumbai, Neeta Lulla’s collections are distributed through a network of leading multi-brand outlets like Aza, Angasutra, Ensemble, Bibi London and websites like Pernia’s pop up shop and Aashni and Co.

  • Address:
    6, RNA Classic Apartment, North Avenue Road, Santacruz West
    Mumbai - 400054
    ,
  • Telephone:
    +91 22 26055580
    +91 22 65765599
    +91 9930735750
  • E-mail:
    neetalulla@gmail.com
  • Website:
    www.neetalulla.com
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