Sonia allows the discerning fashion conscious woman to actualize her dreams by adorning a Sonia Jetleey creation that naturally imparts a confident, feel good bounce in her stride. Her effort at bringing to the ramp a contemporary fusion line which retains its Indian ness while naturally absorbing international trends, bestow upon her western silhouettes, an Indian soul – the result is ensembles which emote simple, well defined chic.
Seven years after she launched her Studio in the capital’s prime Defence Colony area, Sonia revels in profession of dressing the Who’s Who. Bureaucrats wives, NRIs, Industrialists and professionals including women pilots, CAs and Directors of organizations.
Her success can largely be attributed to her view that fashion is an intrinsic part of life and therefore the lines emerge as eminently wearable. Comfortable variations in styling retain client interest.
A graduate in Business Administration, Sonia studied courses in fashion design from Sophia Polytechnic and NIFT, before her maiden ramp showing on FDCI’s platform in July 2003.
In August 2004 Sonia with Kavita Bhartia showcased on an ICCR platform, via a series of four fashion shows entitled “Princess of India” held in Tashkent and Almaty, clearly the first Indian fashion show which thus charted the track of a historical – cultural evolution. The Collection enjoyed rave reviews in both destinations.
In February 2006, Sonia Jetleey showcased her Spring-Summer ’06 collection in a fashion show supported by Campari. In April 2006, she participated in WLIFW’06 via a stall. In March, 2007, she again showcased her Fall-Winter’2007-08 collection via business stall.
DESIGN PHILOSOPHY OF THE DESIGNER: To evolve into a Master of Creativity while enjoying an entrepreneurial edge.
Profile: the ‘Sonia Jetleey’ label
In 2002 a group of Namibian delegates greatly appreciated her creative renditions and the same year, she became a member of the FDCI. Currently, she is a registered designer member with the FDCI and participates in the Fdci events.
Sonia Jetleey is one of the most promising Indian designers to be invited to “PASSAGE TO INDIA” from October 1st to 8th 2004 at the prestigious at the Parsarya Grande, in Jakarta in where she showcased her Fall – Winter Collection, “The Indian Princess”.
Her domestic retail is through some of the best fashion addresses in the country in Delhi, Mumbai, Kolkata, Hyderabad and overseas in Dubai, Riyadh, Kuwait, Canada etc.
Sonia’s creations reflect elegant sensuality, with a modern attitude offering an artistic touch, tempered with technical discipline, where garments are modern in form and Indian in expressions with colors and embroideries interplaying in a distinctive Sonia Jetleey style.