“Sirali”, or the plume on a peacocks head , holds more than its meaning in the ancient text of sanskrit , it is an epitome of attraction , a thing of beauty ,an expression of the inner self…………
A brain child of Rahul Jain and Gunjan Arora ,"Sirali" stands for their creative capabilities .With Rahul’s inclination to the Art forms of Cinema , classical Dance along side his Degree of MBA and Gunjan’s background of Fashion studies from NIFT , Delhi and years of experience of developing innovative cuts , the focus has always been to create a spectacular and a well priced design.
The philosophy goes hand in hand with the bent of specialization of its creators. With extensive understanding and use of innovative tie-dyes layered with textures and relief embroideries, the design stands out as a collective statement of ideas and yet saying the same prose. The colour is used as an underplay to enhance the techniques
Sirali took place in our minds and culminated into a fashion label in the year of 1998, following the attention it got over the outfit done for Caroline Douglas, the chief co-ordinater of the British Museum. .The outfit for the launch of the Museums exhibition in India caught the eyes of Delhi’s glitterati and various offers to retail at well-known fashion houses followed . Since then it has graced the outlets like Ogaan, The NIFT Shop in Delhi, ,Saga, Pantaloon “Spring board”,” Buzz” shoppers stop in Mumbai ,AZA in Mumbai, Flolio in Bangalore, Amethyst, Collage and Studio Saks in Chennai, Ebony’s ”Studio Ivory” and a noted few stores like Sanskrit in Hong Kong , Tara Blanca in Tokyo.“Sirali“ boasts of written about clientele like Caroline Douglas, Naomi Campbell, Mallaika Arora, and so on.
Sirali has held its independent exhibitions propagating its signature style. As a brand Sirali has made its presence felt for its creative impression and effective pricing. With the laurels of our recent show (photographs enclosed) for the promotion of Kashmir’ and its art forms, still fresh in the eye of the media, we have taken our specially developed technique across foreign boundaries and celebrity homes of the likes of Sir Sean Connary. Sirali has serviced the entertainment industry with their costumes for plays, musicals and award ceremonies.
With the label already in the foreign markets and available at select stores all over the country, its aims to reach higher grounds with its motto of being a creative brand with effective availability.
Sirali , as a brand does six collections each year, Pre-summer, summer, High summer, Festive, Pre-fall and party essentials. Each selection includes co-ordinates and individual ensembles both for Men and Women. The price ranging from Rs 750.00 upto Rs 2500.00