The Designer Profile:
The designer, Amit Gupta joined NIFT in the year 2000. When he was in his first year of the college, he was a winner at a prestigious international competition for young designers called ‘CIAE International Fashion Awards’. In January 2003, he launched his own prêt label called ‘Senses by Amit GT’ which was a runaway success. Recently, he rechristened the label as ‘Amit GT’ which is one umbrella for all his prêt, diffusion and couture lines. He had been doing menswear ever since the inception of his label, however, recently, he has forayed into women’s wear and launched the collection at Asia Fashion Week 2005 held in Singapore. Even though, for women’s wear, he is only one collection old, he is getting good response and appreciation from around the world. In near future, he plans to widen his retail base through corporate tie-ups and franchise arrangements.
He says, “Good design should express ones individuality/personality and not that of the designer so that one can make ones own individual statement of style and fashion and not the other way round”.
Amit GT designs for the people who have a cosmopolitan outlook. ‘Amit GT’ Man is well traveled and knows where it’s at. His designs are an eclectic mix of cultures and genres - street, traveler, punk or newyork, forming an evolutionary blend of style for a neopolitan dapper.
His ergonomically engineered styling with more stress on comfort than on embellishments echoes sophisticated simplicity that renders an evolved form of elegance that is conducive to our ever-changing modern lifestyle.
His style is not just about forms, colors or textures but also about how positive one feels about oneself with his line; it is about creating an aura that voices what one really is and what one aspires to be! In future what he wants to create is not just clothes or accessories but a whole lifestyle – an evolved way of living that pampers our five senses.
The label ‘Amit GT’ is retailed at Ensemble New Delhi and Mumbai, Mélange, Mumbai, Ffolio, Bangalore, Elahe, Hyderabad, Elan, Ahmedabad, Little India and Burlington’s Kolkata. Also at select boutiques in Singapore.