The Tarun Tahiliani brand has set out to create the ultimate “India Modern”: a brand which combines the contemporary with the Indian traditions of draped form and techniques that millions of Indian crafts people imbibe with love. Melded with western notions of cut, construct and finish but using Indian heritage and craftsmanship.
“All that we were and more”
This then is the guiding philosophy of the Tarun Tahiliani studio that was founded in 1990. He is known for the juxtaposition of modern tailoring and Indian craft that gives an edge to the modern consumer. It is essentially the exuberant and richly detailed, structured drape that represents Tahiliani’s modern, Indian woman. The Tarun Tahiliani Design Studio creates couture, occasion wear and ready-to-wear, which is a fusion of Indian craftsmanship and fine textiles with contemporary, international chic. His unique combination of historical opulence and contemporary style also lend themselves to couture.The garments produced are sold in New York, London, Tokyo, Honk Kong, Dubai and in his own stores in New Delhi, Mumbai and Hyderabad, India.Tarun Tahiliani is probably India’s most established designer in terms of infrastructure and distribution. He has a degree in management from the Wharton School of Business and an associate degree from The Fashion Institute of Technology, New York.