Design Philosophy -Ekru by Ekta and Ruchira, is a label synonymous with classic designs and understated elegance. The brand philosophy is simple, wearable and refined outfits for the women of today keeping a balance between contemporary fashion and traditional Indian clothing.
About the designers:
Ekta: Diploma in fashion studies from Saubhagya Academy Nagpur.
Ruchira: Certificate Course in Fashion Technology from NIFT Kolkata.
Background: Two young ladies with the right kind of technical knowledge and the fervent desire to make a mark in the Indian fashion scenario started off slowly but steadily with minor exhibitions in the metros. But with time and success things got bigger and in the course of eight years Ekru is now equipped with a strong team of in-house tailors, pattern masters, hand and machine embroiders along with finishing men.
Participation in Fashion Events: Participated in Wills India fashion week A/W 2011,Participated in Wills Life Style India Fashion Week S/S 2011, A/W2010, A/W2009, Wills Life Style India Fashion Week A/W2008 and Lakme Fashion Week S/S 2007.
EKRU BIO-A collection inspired solely from nature, Ekru Bio is the ultimate culmination of a ready-to-wear range simple but smart, understated but detailed and above all having a firm base in the use of organic cotton. Away from the use of plastic adornments and ostentatious ornamentation it travels back to the very roots of nature. Picking up elements from nature and exploring them in terms of colours, fabrics and surface treatments, the range exudes a sense of serene tranquility and simple sophistication balanced with an urban appeal.
It is for the woman of today, confident self-sustained and realistic, setting her spirits free and leaving her enthralled in the comfortable lap of mother earth.
EKRU-Apart from the organic range, Ekru also has its trousseau line comprising of ethnic kurta sets, skirts, tunics and sarees in a vivid mélange of styles and silhouettes. Experimenting with traditional embroidery forms and giving them a completely contemporary feel is what the brand specializes in. Ekru carries its hallmark in the unique use of crème and gold in all categories from basic casuals to exclusive formal outfits. Understated elegance is one phrase that describes the style statement of the brand to its best, which also takes ulterior care of customer demands and caters to custom made outfits.
Stores to which the brand supplies nationwide:
Ensemble- Delhi & Mumbai
Evoluzione-Chennai & Bangalore
Sagar Couture-Sumit Jain
Ogaan-Delhi & mumbai
Collage-Chennai & Bangalore
Stationary Fantasies- Soudi Arabia
Saraf Trading- Soudi Arabia