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EKRU (Registered Members)

Ekru is the joint venture of two young, vibrant and passionate designers – Ekta Jaipuria and Ruchira Kandhari.


The two young ladies had a fervent desire to make a mark in the Indian fashion scene. Their hard work and dedication paid off through the fabrication of the fashion label – Ekru. Working their way through the fashion circuit in Wills Life Style India Fashion Week A/W 12 ,Wills Life Style India Fashion Week S/S 12, A/W 2011, S/S 2011,A/W2010, A/W2009, A/W2008 and Lakme Fashion Week(Debut year) S/S 2007, Ekru has left a mark in the fashion arena and is a familiar name among the popular dailies and magazines.


Ekru’s specialty is its own brand of trousseau line which comprises of ethnic kurta sets, skirts, tunics and sarees in a vivid mélange of styles and silhouettes. Experimenting with traditional embroidery forms and giving them a completely contemporary feel is what the brand specializes in.



Ekru carries its hallmark in the unique use of crème and gold in all categories from basic casuals to exclusive formal outfits.


The idea of the label EKRU originated from the word ecru which basically means raw, unbleached and natural colour of a fabric. Coming from a family which has been in the fabric business for a long time, it was natural for us (EKTA JAIPURIA, RUCHIRA KANDHARI)to venture into fashion since we shared a common interest in creative designing. We wanted to give shape and character to the fabrics especially the hand woven traditional fabrics which are mostly manufactured in small villages and towns. We want to help people in our own way by generating interests in these fabrics through our collection and creating employment among the smaller industries.


Stores Retailing – Elahe, Hyderabad

                                  Manomay, Hyderabad

                                  Ajiliyaa, Surat

                                  Collage, Bangalore

                                  Anonym, Hyderabad

                                  Panache, Ahmedabad

                                  Fuel, Mumbai

                                  Dana Treasures, Dubai 

  • Address:
    40/1, Rupchand Mukherjee Lane, Lane Adjacent to Bhowanipore Police Station
    Kolkata - 700025
  • Telephone:
    +91 33 40712031
    +91 9830015425
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