Delhi based designer Atsu Sekhose graduated from NIFT, New Delhi in 2001. Apprenticed with one of India’s leading fashion designer Tarun Tahiliani and Spanish high street brand ZARA for a couple of years before launching his eponymous label ‘ATSU’ in late 2006. Since his 2007 spring /summer debut, the brand has grown immensely and received wide accolade domestically. Primarily known for his chic, feminine and understated clothing Atsu’s line has evolved into a complete ready-to-wear collection that firmly holds his signature style and modern adaptation to classic silhouettes.
Atsu’s profile boasts of being featured by Elle magazine as the rising star of Indian fashion, invitation to showcase at Tranoi, paris, Vogue also profiled him as the most promising designer to watch out for. His spring/summer 2009 collection bagged him the ‘best debut’ by Elle style awards and Vogue spotlighted his spring/summer 2009 as one of the strongest collection of the season. He also showcased his latest spring summer 2010 collection at Milan fashion.
ATSU, the label can be found at some of the best stores in India like Ensemble (Delhi + Mumbai), Mélange (Mumbai) and Collage (Bangalore + Chennai), Ogaan, White.