Awarded the Designer of the Year by Cosmopolitan Fun Fearless Female Awards 2011, voted as outstanding by Elle US and Style.com while Vogue UK declared her autumn winter 2008 collection as 'easily the prettiest'.
Launched in 2004 'Anupamaa' has received a great response in Paris and has showcased at the prestigious Rosemount Australia Fashion Week. Anupamaa brand is available in stores across US, Europe, Middle East, South East and Australia. The legendary Australian fashion retailer, Belinda Seper has been quoted as saying "with Anupamaa, you get the soul of India.”
Anupama has been experimenting and setting new milestones in her unique printing and needle work techniques.
The print stories are unique and the philosophy is organic. Anupamaa's Kinnari collection has be seen on the racks of 150 stores of the iconic "Anthropoligie" US and UK, in the summer of 2011.
The buyers claim to be in love with the eclectic, artistic look and her unusual use of colour.
An important goal for the brand is 'employment generation' and our model is based on sustainable growth. We work directly and indirectly work with craftspeople and several NGOs to meet these goals as well. We employ women from nearby villages and work towards empowering them. Our motto is to honour master skills, simultaneously honing acquired skills in house ,producing a product that is unique and intensely handcrafted but in keeping with international quality standards.
In India Anupamaa retails from Bombay Electric, Ogaan, Aza, Chamomile, Ensemble, Taj Khazana, Evoluzione, Amethyst and several other stores. Anupamaa is also available in international boutiques like Anthropologie, Moda In, Mumbai Se, Belinda, The Cross, Bonn Genie, Bugatti, Nai, Piluca Osaba, Cannelle, Love in Tokyo, and Saks. Her brand is available in New Delhi, Mumbai, Melbourne, Sydney, New York, Paris, Milan , Tokyo, Dubai, Singapore and 16 other countries.