Immaculate, poetic and eye-catching reigns supreme in her couture lines, embellished with skilful, sophisticated embroideries and modem sensual drapes, is Jyotee Khaitan label's trademark ,which captures the spirit of the modem woman of today's world. The label was launched in October 2005 and Jyotee's vigorous quest for elegance and sophistication has placed her firmly amidst the pantheon of designers to be reckoned with.
Jyotee's designs perfectly compliment the new generation, which demands exclusivity and style to set it apart. As a designer she ventures boldly into uncharted territory, using unconventional embellishments and accessories, imparting freshness in each new collection. It's a very new look ,full of classy chic to give the wearer the glamorous cutting edge.
The designer has showcased her work across several exhibitions and rampshows nationwide. She launched her Spring Summer 2009 line, titled Faux Bauhaus Chic, at Lakme Fashion Week, Mumbai, in October2008, winning rave reviews from the cognoscenti.
For the Autumn Winter 2009 season, she created a collection titled Emancipation, which was shown at Wills Lifestyle India Fashion Week in New Delhi, and Lakme Fashion Week in Mumbai both in March 2009.
Jyotee took WIFW, New Delhi by storm in 2010 and 2011 and her collection evoked strong response from domestic and international buyers.
Jyotee has also showcased her repertoire in numerous shows in Kolkata which won wide acclaim. These include shows at the Taj Bengal, CCFC, "Fashion Fusion Nite" at The Park, "Bridal Show" at The Saturday Club and "Celebrating Kolkata" 2010 and 2012 at The Calcutta Club and The Tollygunge Club.These shows also had the presence of glitterati and celebrities like Nandita Das,Suhel Seth,Shashi Tharoor,Sourabh Ganguli,Bappi Lahiri,Y.C. Deveshwar,Governor M.K.Narayanan,Aparna Sen,Konkona Sen,Usha Uthup and many others.Dr.Shashi Tharoor has been a great admirer of her collections which he describes as "stunning and extremely wearable'.
She has draped the creme de la creme of the social circuit, and celebrities featuring names like Prachi Desai, Mandira Bedi, DiaMirza,Konkona Sen Sharma, Raima Sen, Ritupama Sengupta, DebasreeRoy, Dona Ganguli, Paoli Dam,Rituparno Ghosh, Tanushree Shankar,Dinesh Trivedi,Prosenjit Chatterjee,Sanjay Budhia,Devang Gandhi,Bickram Ghosh and many others.
Jyotee is an alumnus in Fashion Technology from Wigan & LeighCollege, Kolkata, where she was awarded the most creative designer in her batch in her graduation show. She has worked with fashion designer Mr. J.J. Vallaya in New Delhi. She hails from the well-known Khaitanfamily associated with Khaitan & Co., solicitors.
Jyotee likes to assist clients to make the right fashion choices to suit them best. Her studio, Jyotee Khaitan on Loudon Street, is a posh andexpansive 3000 sq. ft., an apt place for the entire experience of buying a Jyotee Khaitan ensemble, with a lounge area annexed to the clothes racks, a separate fitting room, and a feeling of quiet luxury.
As a person she is full of spirit and warmth. Her clothes tend to reflect her attitudes, imparting a feeling of quiet confidence. In short, her clothesexhibit joie de vivre and celebrate life in all its facets.