"Ritesh Kumar Ridzyn" thinks of an alternate reality of fashion, which questions genres of couture - prêt – street wear and provokes stereotype notions of beauty – glamour – luxury. The brand proposes a hybrid sensibility, where essential nature and inevitable man made do not fight for space but coexist to redefine future wardrobe.
Created in 2008, the brand stands for avant-garde ideas dissolving in cutting edge innovative solutions.
Ridzyn collections easily blend day to evening wear with intelligent mix and match of directional fashion separates and ensembles.
Ridzyn is currently retailing in India and abroad from selected fashion stores.
Ritesh Kumar is an alumnus of Domus Academy, Milan - Italy (2005) and National Institute of Fashion Technology, New Delhi - India (2003).
The designer is based in New Delhi as independent fashion designer, artist and photographer. He has been selected to represent India amongst emerging global talent at the Japan Fashion Week in Tokyo in March 2010. He has been finalist in International Young Designers Fashion Week, Moda Estremadura – Badajoz, Spain. His photographic works have been showcased in solo exhibitions at India Habitat Centre, New Delhi, and other galleries.
His ambition of personal expression is through a hybrid of medium: fashion, photography, painting, graphics & writings, with which he reflects his translations of what he observes and assimilates.