Pratima Pandey is a NIFT (New Delhi) post-graduate in Fashion design. The label ‘Prama by Pratima Pandey’ at New Delhi specializes in fusion garb with Indian Sensibility. The emphasis of the label is on the natural fabric and natural dying techniques also designing for a cause by encouraging Craftsmanship and sustainability. Stocking at Aza, Ogaan, Mogra, Collage, Fuel, Ffolio, Taamara, The Verandah and more.
Inspired by Lewis Carroll’s book Alice in wonderland but this time inviting Alice to the real world… ‘Alice out of wonderland’, Pratima Pandey creates understated elegance through khadi knit in her A/W-11 collection. Khadi is versatile; it has a unique property of keeping the wearer warm in winter as well as cool in summer season. A modern interpretation for today’s women of the imposing dimensions and faultless proportions, harmoniously integrated in the unique relationship are seen in the conceived drapes and structures from yarn to garment using knitted khadi of 100% cotton and silk yarns. Natural ecrus with hint of black are the two colors that dominate the range, which plays symbolic to the idea of simplicity. Simple garments superimposed to symbolize luxury and uniqueness thus demonstrating new associations.