SHALINI AHUJA is a qualified Accessory designer and young woman entrepreneur .She is a member of Fashion Design Council of India .She has been a part of several International Fashion events. In July’ 2011 Shalini showcased her range of accessories at the Hong Kong Fashion Week prior to this in January 2011 she participated at “THE BOX”, PRET A PORTER, PARIS as an accessory designer for the celebrated event. She has participated as an Accessory designer in September 2012 at “THE ICONIC”, MI MILANO PRET A PORTER for spring summer 2013 collections, Milan, Italy. Her Brand name is SHALINI ARTS. Shalini is an aficionado of art and has proved that in her chic contemporary embossed hand painted designs. Her acquaintance with Art has assisted her in understanding various cultures and made her designs travel beyond the precincts of her own country, making the designer globally acclaimed.
Her label SHALINI ARTS specializes in vivacious Hand bags in embossed leather ( Cow, Goat and Sheep leather) which are hand painted and hand crafted , footwear like (calf length boots , ankle length boots in suede trimmed with embossed and hand painted leather strips) belts, lap top covers , I-pad covers etc. A fuse of the traditional splendor of the East accentuated with the elegance of West exemplifies Shalini's creation. The conviction for art and fashion made the designer come up with her own label Shalini Arts.
SHALINI-ARTS excel in production of hand painted and hand crafted Embossed leather products like bags, footwear and belts. She is giving opportunity to rural artisans to showcase their talent and earn livelihood as she is associated with SMART (Society for marketing of Artisan and Rural Things) (An initiative of UNDLP, NLDP AND FDDI, Ministry of commerce, Got of India).She is getting job work done from SMART. The time-tested traditional techniques have been augmented and upgraded through modern scientific tools and technology to produce unique hand painted Embossed leather products. The construction methodology is brought to you by a skillful and substantially large Artisan production-base in the Indian state of Rajasthan.
Artisans associated with her are adept to manually incorporate the cut features deploying their hand tools. SHALINI-ARTS have taken up the cudgels to promote export and marketing of hand painted leather products like footwear and bags.
She is supplying her product to Taj Group of Hotels in Goa and to 11stores in India and abroad.
This collection of bags will be showcased at Green Orange Fashion, GO Fashion Fair at Amsterdam to be held in January 2015, GREEN ORANGE FASHION SUPPORTS SUSTAINABLE FASHION. THE PARTICIPATION IS BY INVITATION AND I WILL BE SHARING SPACE WITH DESIGNERS FROM ALL OVER THE WORLD WHO SUPPORT SUSTAINABLE FASHION.