The label focuses on being multi-cultural & using varying techniques and materials, not limited to a particular style, to cater to a large audience of new age consumers. The core comprises of an integration of design as a celebration - an eclectic mix of simple textiles and materials with detailed surface treatments or vice versa which fit in harmony despite their contrasting natures. In its essence it is a re-interpretation of materials and their function at every step depending on the need, always re-using and recycling, creating heirlooms that are passed down through generations.
The brand aims to help increase fair trade and benefit artisans at the grass root level for their revival and longevity. It stands as a means of promotion of an entire body of craft, from a bead maker to a leather worker, a dyer and a weaver.
Commencing the ‘Graduate Runway Show 2010’, Karishma Shahani, a Fashion from the prestigious London College of Fashion, UK received London College of Fashion's 'Best Surface Textiles’, the ‘Nina De York Fashion Illustration’ and the British Graduate 100's 'Fashion Graduate of the Year' Awards for her debut graduate SS11 collection – ‘Yatra’.
Featured as 'New Talent' by the likes of Vogue Italia and Elle India, Karishma Shahani’s work has been featured as cover stories in POOL (India) and India Today (Pune) and garnered appreciation worldwide from the likes of Wallpaper (London), Vogue.co.uk, View (London), GraziaDaily(UK), ID Magazine (New York), FTV (India), Ecouterre.com (London), Please (France), Collezioni (Russia), Milk X (Hong Kong), TokyoFashionWeekend.com (Japan), Fashion156.com (London), Andspersand (India) and Financial Express (India) to name a few. Her work is also a part of highly acclaimed books such as ‘Fashion Design – Volume 3’ by Sue Jenkyn Jones and Paz Diman’s ‘Poetry of Fashion Design’.
A strong patron of eco-fashion, Shahani’s work has been showcased at London’s ‘Ethical Just Got Fabulous 2010’, The Textile Institute’s ‘Design Means Business’ and the 'London Design Festival 2010'. A recent collaboration with La Fortuna Studio Belgium culminated in a showcase during their ‘The Believers’ Exhibition 2011. Her work was also showcased at ‘The Artisans’ in a Creative License’s ‘Pod of Talent’ Exhibition in Mumbai in early October 2011.
Alongside setting up her design-label ‘Karishma Shahani’, she is in the process of creating an organisation that would foster the longevity and revival of arts and crafts globally, ensuring a future that will feel ethical, organic and vibrant alongside creating a vertically integrated system that is based on traditional techniques and social welfare.
A member of the 'Fashion Design Council of India', the Karishma Shahani Label collaborates with various social enterprises, organisations and publications for eco-socio-conscious and craft based projects. Having completed a collaboration with American artist Amy Sol for Jhoole, a social enterprise based in rural Madhya Pradesh, India that works for women empowerment, she is also working on developing a contemporary textile collection based on traditional Indian craft for a high-end home textile label. The latest collaborations include one with London-based Bangladeshi NGO Paraa for a collection made comprising of reconstructed traditional Indian ‘Benarasi Silk Sari Fabric’ for SS11 alongside a a collaboration with Milk Magazine, Hong Kong, for an article on recyclability. She is also a representative for Levi’s ‘Go Forth and Shape What is to Come’ Campaign in India.
The brand Karishma Shahani and it’s AW11 Collection ‘Kranti’ was a finalist for the ‘Fashioning the Future 2011- Unique Design Award’ by the Centre of Sustainable Fashion, London.
You can shop for the labels clothing and accessories on a range of online retailers and at retail outlet Bombay Electric in Mumbai, India.