The house has showcased its seasonal lines at national and international fashion platforms like India Fashion Week, Shanghai Fashion Week and Coterie New York. The label has also been featured in Indian and international publications like Vogue, Harper’s Bazaar, Elle, Marie Claire, International Herald Tribune and The Daily Telegraph, among others.
Currently, the label retails from leading fashion boutiques across India & internationally, like Ogaan, Evoluzione, Carma, Aashni & Co, Ensemble, Aza amongst a few.
“Noor The Light” is the Autumn Winter 2016 collection for the designer.
“In your light I learn how to love. In your beauty, how to make poems. You dance inside my chest where no - one sees you but, sometimes, I do and that sight becomes this art.” Rumi
A subjective trance of love and light. The love for purity and simplicity that translates into a beautiful feminine form. The collection aspires to reflect a modern edit of the designers perspective on her eternal inspiration of India.
Noor is a luxurious blend of ethnic inspirations derived from different cultures & modern elements to give a spin on the ordinary.
The use of khadi for almost the entire collection antique beads, cowry shells, katha embroidery, mother of pearl buttons, coral beads and traditional hand block print reflect a unique merge of mystical boundaries. In hues of Kasum red, Thar black and Chaas khadi, this collection enables revolutionizing simple art as a detail form-from the brand's trademark hand crafted tassels to archive printed linings.
Each silhouette is carefully crafted with the brand’s aesthetic of creating a form that is feminine, bohemian and a unique piece of art.