An Alumni from NIFT-Kolkata, Nupur Kanoi started her career in fashion as a stylist and fashion writer for VERVE Magazine –Mumbai, following which she launched her eponymous womens’wear label ‘Nupur Kanoi’ in Kolkata in 2006. The label reflects a rich use of global craft and colour merging with embroideries and surface texturing, always with a bit of artistic disarray.
The discordant harmony created by the use of contemporary and traditional imbued with a sense of fun completes the look of “Nupur Kanoi”.
The label retails Diffusion and Ethnicwear in prominent stores across India such as AZA, Ogaan, Samsaara, Evoluzione and Elahe.