Coming from Hyderabad, Asmita’s designs fuse the Traditional with an Eclectic and Global sensibility. Her Kalamkaris are talked about as much in the streets of Paris and LA, as they are in the gullies of Coimbatore. A Traveller, Asmita loves to use natural dyes and fabrics, searching for colours from places as diverse as spice markets to rural stone quarries.
Her clientele ranges from pan Indian Film Stars to world-renowned artists such as M. F. Hussain.
In 2008, Asmita was featured by VOGUE as the promising talent to watch out for. Five years later she is one of the most sought after designer at the Lakme Fashion Week and Blender’s Pride Fashion Tour.