Our Brand, our Philosophy:
‘Caitanya’ is a design initiative that makes more than a bold style statement, that ofSolidarity and Social Awareness. ‘Caitanya’ a Sanskrit expression, meansconsciousness. A sense of personal and collective identity andresponsibility. We initiate this process by making a contribution of 2% of sale proceeds to Bal Asram an initiative of NGO Bachpan Bachao Andolan to rehabilitate victims of child labour .
‘Caitanya’ aspires to be known for its unique, avant-garde designsteamed with fresh and vibrant assortment of colours! We believe that jewellery should be a reflection of your individual flair and style and so
every piece is created to make a statement with an element of fun and playfulness. It’s a celebration of art, colour and form.
We work with assorted gemstones like the cool citrines, lustrous amethyst,onyx, sparkling spinels and assorted quartz and sterling silver, a beautiful metal to work with and keeping innovation and playfulness at the forefront,ideas transform into minimal,detailed, yet striking elements.
Our collections are a combination of a bright fresh colour pallete, Unique structural details, textures and forms.
Discarding tradition and ideas of commercial bombardment, our design aesthetic is informed by abstract impressions of the rich art,culture and colours of places travelled, personal experiences, shades of the immediate environment, beauty in the essentials, creative arts, architecture and poetry. Our latest effort is to use 100% recycled silver and recycled wood blocks for our display.
We retail through some leading fashion stores across the country Bombay Electric, Ffolio, Atosa, Pret Amoda, Sacha's Shop are some of the stores .
We also sell to clients in Japan and are poised to retail our jewellery in the other cities of East Asia and US. We have participated in exhibitions in Hongkong (Hongkong Gem and Jewellery Fair 2010) and Tokyo(Japan Jewellery Fair 2011).
Appreciation and enthusiasm of the people being our biggest motivation. In the future we hope to experiment with different materials, mediums collabrate with illustrators, sculptors, craftsmen creative people from
different streams to create some unique pieces of collectible as well as wearble art.
I have been interested in Design and Art since I was young and my house is full of artworks, products designed and crafted by me when I was young.I have studied Fashion Design at NIFT and later graduated from The Chelsea College of Art and Design, London . With more than seven years of experience in the field of Design and an exposure to international expression of art and design, Caitanya is my endeavour to create innovative concepts and direction - using this platform to provoke thought, create awareness and help the underprivileged, the exploited.