VAISHALI. S is a fashion label by Vaishali Shadangule.
Born in a small town Vidisha in Madhya Pradesh, Vaishali’s journey into fashion has been an inspiring tale. Graduating in science, she moved to Mumbai to pursue her dreams of being a fashion designer. Her commitment to remain true to her one-of-a-kind vision of creating contemporary designs from Indian hand woven textiles has borne fruit through her two stores in Mumbai and a new flagship in New Delhi.
The brand that bears her name is a clothing line that encompasses contemporary and traditional Indian wear, Indo-western and western wear. The label stands for a modern attitude, comfort and innovative style stemming from a wealth of ideas that blends the modern with the vastness of Indian textiles. Besides designing for her label, she also has licensed her label and designs to retail houses. Her collections have been much celebrated by the media and fashion connoisseurs alike.
She debuts at Wills Lifestyle India Fashion Week this season with her autumn winter 2012 line that amalgamates art and fashion.
My design philosophy is to design from my subconscious mind. I feel that subconscious mind is the finest example of design which works around unpredictability, randomness, and layers of experiences. I think that every individual goes through some common experiences in life. Whether it’s the childhood or teenage or adultery. When I have to design something I always trust my instinct and experiences which give my design a very personnel touch. Every experience is different from the other, that’s why I don’t repeat myself. I think this unsaid connection also touches the viewer on very individual level because of an inherent subjective approach. Spontaneity, randomness, versatility and exclusivity are the key factors of my design. Being a sensitive person I am always able to transform my instincts into a design which is simple, friendly and human. This inner motivation also suggests and helps me to choose the fabric, cut, silhouettes and color of the garment.
Store currentl retailing: Ogaan (Delhi), Aza (Mumbai), Atosa (Mumbai), Rudhraksh (Pune) and a few more.