BODICE is a contemporary label that believes in expression of individuality through clothing. Our vision is to make timeless classics with a modern twist by adding unexpected details and quirky embellishments. The clothes are defined by an ironic take on the classic tailoring laying the foundation for a fresh, conceptual yet wearable wardrobe. Bodice’s USP is it’s wearability factor even after being very distinct and unconventional.
If we had to objectify Bodice, it will be a pair of binoculars: classic, scientific and with a vision. We, in our Bodice studio, try to see the approaching life minutely and implement the visions on our designs, geometrically, focusing on androgyny. And then we have our own phases too, which are blended in our tailoring and techniques. This brand is our expression of what we call fashion!
The label’s garments are all hand crafted in India with utmost attention to tailoring and finishing techniques.Bodice head quarters are located in New Delhi and we focus on using indigenous and traditional materials to create contemporary and trendy designs.
The founder and Creative Director, Ruchika Sachdeva graduated from London college of Fashion and worked with prestigious design houses such as Vivienne Westwood, Giles Deacon and Nitin Bal Chauhan before launching Bodice.
Currently retailing from –
Bodice flagship store - New Delhi
Bombay Electric –Bombay
Atosa – Bombay
Attic – Bombay
Aura – Nagpur and Raipur
Aashni & Co. – London
Vira Boutique – Boston
Philosophy – Riyadh