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Shift (Preliminary Member)

Launched in Mumbai in 2011 Shift pioneers in creating and evolving a premium fashion and lifestyle business with a common sense approach to sustainability. Classic separates with novel details and artisanal qualities become great wardrobe fillers and excellent everyday clothing.

Shift has been associated with several industry awards including Vogue India Fashion Fund & Grazia International Next Glam Award this year. Since inception, brand has received tremendous support from fashion critiques, editors and patronage of several celebrities who are often spotted wearing Shift. Current stockists include concept stores like Le Mill, Indelust, Ogaan and several other multi brand stores.

Shift presents a range of sophisticated separates that are instilled with a sense of modernity to create novel expressions. Classic design is expertly blended with offbeat detailing and exquisite prints. Brand’s rationale comes from a social and cultural perspective on environment, passion for conservation and use of craft blending with current times and fashion ability. Collections are made using a range of sustainable materials, end of line fabrics and conscious pattern cutting to minimize factory waste.

An alumnus of London College of Fashion, Designer Nimish Shah launched Shift in 2011. Shah graduated with a first class honors in Product Design and Development for Fashion Industries in 2007; bagging a scholarship and “Fashioning the Future” award for materials innovation at The Centre for Sustainable Fashion summit in London. Shah’s passion for garment care is evident in his laundry blog, which addresses impacts of sustainability during consumption stage. In 2012, Grazia, Marie Claire, Elle and Harpers Bazar graced Shift as the top brands to watch for.

His stints of work experience at fashion houses like Chloe and Burberry, and retailers like Browns and Jigsaw continue to inform and influence his work. Shah admits to a penchant for cool vintage that has become the house signature. He works from Mumbai, and champions an innovative approach to creating sustainable fashion products and services.

  • Address:
    Carousel Design Pvt Ltd, Bhanji Udyog Nagar, Penkar Pada, Post: Mira, Dist: Thane
    Mumbai - 401107
    ,
  • E-mail:
    studio@shift-india.com
  • Website:
    www.shift-india.com
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