The soul of the label lies in looking backwards as much as forward by reinterpreting the use of various traditional skills with contemporary vision. The brand draws its inspiration and elements from the vibrant culture and colorful streets of India. It uses fashion as a cultural translator where new technology meets old world craftsmanship. The brand celebrates the craft of intricate needlework, creative pattern making and fine tailoring by working collaboratively with Karigars, sharing common passion for love to create!
The label aims to urbanize handicrafts and empower artisans by providing much needed innovation in design. Recently we collaborated with a New Delhi based NGO, Adhya crafts, for designing a range of lifestyle products. The idea is to blend tradition with a sense of eccentricity and revolution of new age, by using fabrics as a tool that is able to travel through time. The shapes convey the modern ease creating fashion for the urban nomad, who is on the move but always at home.
Richa Aggarwal graduated from NIFT Bangalore in 2007 with the Best design collection award. She was awarded the JN Tata scholarship in 2010 to pursue her master from the prestigious University of Southampton, UK where she received the outstanding scholar award for her graduation collection. Label Richa Aggarwal showcased its debut collection in Lakme Fashion week Winter Festive'12, India. Recognized as the new upcoming designer to watch out for by Vogue India, Richa's work has received appreciation in both national and international press. Harper's bazaar reckoned her as the 'new talent'.
The label collaborated with Westside, Trent Ltd India in 2013 to design a semiannual women's ready to wear collection for their in-house brand 'Bombay Paisley'.
The label is currently retailing from Rudraksh (Pune), Aura (Raipur & Nagpur), Fuel (Mumbai), Ahika & Verandha (Bangalore), Kalee (Jaipur), Al-hai Trading (Kuwait).