After graduating from NIFT and the School of Management at the University of Nottingham, Delhi-based designer, Ridhi Mehra started her eponymous label in December 2012.
Ridhi follows a minimalistic yet effective design philosophy, working with solid colors and floral embroidery. She has brought together western influences to Indian garments, thus creating her signature contemporary Indian wear, such as her pre^t line of embroidered crop tops which was a runaway success.
The label has launched 6 collections till date – Demure Chic, Ambrosia, Indigo Ora, Mystical Nuit, A Mirror Affair and Prism to critical acclaim & commercial success .
Debuting with Demure Chic, Ridhi introduced the industry to Indian jumpsuits. From then, each subsequent collection has been a journey into an array of fresh looks – whether it was the 'Sheesh Mahal' inspired 'A Mirror Affair' or the illuminated night sky inspired Mystical Nuit! Taking inspiration from beauty in her surroundings, Ridhi has showcased collections which have been lauded by the industry and her ever-growing loyal patrons.
The label's collections have been featured in reputed magazines like VOGUE, ELLE, Grazia, Harper's Bazaar, Harper's Bazaar Bride, Verve, Wedding Vows, Conde Nast Traveller etc, and newspapers like the Hindustan Times , Times of Inda, Midday, Deccan Chronicle and innumerable fashion & celebrity blogs and websites. The label is a favorite among the Bollywood's elite having been worn by Sonam Kapoor, Kareena Kapoor, Deepika Padukone, Sonakshi Sinha, Alia Bhatt, Priyanka Chopra, Anushka Sharma, Parineeti Chopra, Madhuri Dixit and many more.
One can shop the label through the following stores-
The label retails through a number of reputed multi- designer stores like Ensemble, Aza, Ogaan, Evoluzione, Anahita, 85 Lansdowne, Fuel, Mariah, Raya, Collage, Deval Store, Aashni n co.
Perniaspopupshop.com, Exclsuively.in, Azafashions.com, Carmaonline.com.
Not one to rest on her laurels, Ridhi has recently launched her own range of footwear with plans to diversify into home & lifestyle products and launching her e-commerce store.