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Ananaya (Accessory Member)

ANANAYA is Sanskrit for eternal yet evolving ...


Ananaya is the in-house label of Accessories by Nupur (ABN), a young design based export house. In a short span we have carved an impeccable reputation for beautiful designs, fine quality craftsmanship and lasting friendships with our customers.


I have a postgraduate degree in textiles and apparel sciences from Delhi University and have studied Handicrafts and Accessory Design from the National Institute of Fashion Technology.


My design philosophy is “Eclectic Evolving” ...reflecting my state of being ever since I began expressing myself through my creations. I make bags, scarves, accessories and home accents not per a fashion fad or trend or a mood board. I do not limit myself to a particular look. So in my work you will see a lot of calm and class and at the same time shades of craziness and madness: at times there will be no colour and then again the next creation will be over the top, glitzy and a riot of colours.


Our ability to customize each bag –wether to match a brides dress ,a corporate bag or a complete design collection for a brand ,makes us one of the most versatile labels.Our original designs have been handpicked by some of the most loved brands for their collections. It is in this collective sharing and  passion for all things beautiful that I reach out worldwide.I run my company with my heart. Its about a woman feeling joy when she holds my creations about her identifying ABN and ANANAYA with the best.


ANANAYA has been awarded and recognised as  the emerging fashion brand of the year 2016 by the Government of India Make in India initiative.


ABN has been recognised as the woman lead export house for their outstanding growth  performance in North India.


Our collection has been nominated for the best design collection at the Asia Pacific leather fair in Hong Kong.


ANANAYA has signed an MoU with the North eastern region and the Government of India to collaborate.  We are promoting the craft with our bags scarves and home accessories and retailing from fashion stores in USA


ANANAYA is working along the craft clusters in interiors of Hampi and taking the craft to fashion houses in Europe.

Ananaya reaches out worldwide from stores in Japan Bangkok, Hong Kong, Sri Lanka, Seychelles, Spain, Morocco, Taiwan Milan.


Ananaya retails from The Box stores of the Park hotels and the Central Cottage  Emporium in India.

  • Address:
    G-42, Nizamuddin West
    New Delhi - 110013
  • E-mail:
    nupur@ananaya.com, info@ananaya.com
  • Website:
  • Fashion Design Council of India, Fashion Designers, FDCI, Indian Fashion, Business of Fashion, Business of Indian Fashion, Sunil Sethi, President FDCI, Fashion Shows, Fashion Events, Amazon India Fashion Week, India Fashion Week, Fashion Design India, Ramp Shows, Indian Models, Dress Designers, Covering The World of Fashion, Designers, Models, Celebrities, Beauty and Shopping, Comprehensive Runway, India Couture Week, WIFW, AIFW, Delhi Couture Week, AICW, ICW, Trade event, Amazon India, World of Wearable Arts
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