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Nirmooha by Prreeti Jaiin Nainutia (Preliminary Member)

Prreeti  Jaiin Nainutia has always been inclined towards design and craftsmanship. Her love  for designing and art inspired her to come up with NIRMOOHA. The raison d'être of the label is to empower as well as promote Indian crafts and craftsmen. Ethnic yet modern, timeless yet Versatile, bold yet reserved. The brand, Nirmooha blends traditional motifs with modern styles, crafted with the skills of experienced Indian artisans.

The inspiration in all the collections has been the rich and opulent architecture of India. Keeping in mind India’s rich culture and heritage, the designs are intricately embroidered with stylish embellishments and detailing and painstaking craftsmanship. The amalgamation of finesse, style, comfort and glamour are all wrapped in the collections, specifically catering to the ‘real women’.

The brand has been actively involved in philanthropy.  We have earlier designed and sponsored a bespoke collection for the acid victim survivors in collaboration with Diyaz Foundation initiated by the first lady of Maharashtra Mrs. Amruta FadnavisDesigner Prreeti Jaiin Nainutia was felicitated by the Chief Minister Devendra Fadnavis for the contribution.

Faesina Miss India 2018 Contestants walked on the ramp in our Summer Mellow Saree collection which was telecasted on Zoom Channel as well was well covered in print and social media.In collaboration with the Government of India, the brand is working on the Yeola Cluster Development Programme to help weavers and promote Paithani Sarees at international level. The show was held in presence of many celebrities from Bollywood and other dignitaries like Chief Minister Of Maharashtra, BMC Commissioner, Police Commissioner of Mumbai and other influencers from all walks of life.

The brand has showcased the collections at Bangalore Fashion Week And India Beach Fashion Week. In India, the brand retails under at AZA, Adaah, Amaara, Araaha, Zooki and Bauhuniya.

  • Address:
    Nirmoha Fashion House, 217, Shreeji Chambers, Opera House
    Mumbai - 400004
  • Telephone:
    +91 22 23676521
    +91 8450910847
  • E-mail:
  • Website:
  • Fashion Design Council of India, Fashion Designers, FDCI, Indian Fashion, Business of Fashion, Business of Indian Fashion, Sunil Sethi, President FDCI, Fashion Shows, Fashion Events, Amazon India Fashion Week, India Fashion Week, Fashion Design India, Ramp Shows, Indian Models, Dress Designers, Covering The World of Fashion, Designers, Models, Celebrities, Beauty and Shopping, Comprehensive Runway, India Couture Week, WIFW, AIFW, Delhi Couture Week, AICW, ICW, Trade event, Amazon India, World of Wearable Arts
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