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Divya Sheth (Registered Member)

Design Philosophy- ‘Fashion is Art’ is the underlying sentiment - a limitless experimentation is the pursuit. A compulsive desire to vent out untamed creativity, transforming raw mediums into pieces of wearable art. It’s a sense of uniqueness within, which propels you to create something like you.

The brand sways with notions that are at odds with established norms. The aspiration is to bring forth old arts like ajrakh and handpainted kalamkari via collaborations with master craftsmen and artists, to showcase the best in Indian crafts and textiles. We only use natural fabrics (for eg. Khadi) and natural dyes (for eg. Indigo). Familiarizing people with the true nature of the brand and it’s unusual and futuristic interpretation of forgotten practices is the direction. I use art and style as an outlet to expose the many facets of my personality,creating garments that are not only therapeutic in nature , but also symbolize the contemporary female. The clothes transport the wearer into a calm and meditative state. Reflecting very aptly my own senses of spirituality. The ethos is to work on crafts that have been there forever and that can seamlessly move into an undefined and undesignated future.

The objective is to carry on a tradition that has fascinated the world from generations. The fabrics are complicated and luxurious , the colours are rich and unusual. We work with natural materials that invigorate and enliven the rituals of everyday life. Creating fashion that is not only flattering but also nourishing. Patrons would be made aware of the beauty, story and ideology of the garments they would be investing into. In the longer run, the label envisions a once in a year collection that is strongly based on a concept and remains true to it and not to cyclical trends and forecasts. The finery is treated like ‘limited edition’ and created in small quantities to fulfill demands of partner stores like.

STOCKISTS: 85 Lansdowne , Kolkata ChennaiCollage , Evoluzione Mumbai - Aza Bandra and Altamount , Ensemble , Atosa Delhi - Ogaan , Aza , Amoha Hyderabad – Aveeha.

Our flagship store is coming up in Kolkata.

AWARDS & ACCREDITATIONS 

Winner - Elle Graduates 2018 - Modern Indian Wear

Winner - Grazia Young Fashion Award 2018 - Traditionalist category 

  • Address:
    26B, Camac Street
    Kolkata - 700016
    ,
  • E-mail:
    contact@divyasheth.com
  • Website:
    www.divyasheth.com
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