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Notebook (Preliminary Member)

NOTEBOOK - Uniform clothing for urban women.

It was founded in 2018 by a minimalist designer – Niharika Gupta.


Her fascination towards utility clothing came from her early school days spent in uniforms. The whole idea of how one thoughtful design can work for many different body types. NOTEBOOK takes inspiration from school uniforms, using fabric as a paper for re-engineering silhouettes, using a very academic colour palette. After graduating in Design, Niharika had the opportunity to design for various minimalist labels that further enhanced her technical skills.


Her Debut show happen to be at IFW’SS19 though First-Cut 2018, a platform initiated by Fashion Design council of India and Elle India for promoting young talents every year and continues to grow with strong retail network all across India.


Stores Retailing at :

1.     Ensemble – Delhi & Mumbai

2.     Atosa – Mumbai

3.     Bombaim – Kolkata

4.     Elahe Urban – Hyderabad

5.     Aza

6.     Almari – Hyderabad

7.     Maalgaadi – Chennai

8.     Renasci – Chennai

9.     The Verandah – Bangalore

10.  Nykka Fashion

11.  Jhelum - Pune

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