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deWAR (Preliminary Member)

SAYANA GONZALEZ, Franco – Argentinian by origin and married to an Indian National, she is currently based in Delhi and works as a Creative Director for her own label –deWAR. 


Sayana spent her childhood in Argentina and later moved to Paris to study Fashion Design. Sayana holds BFA (Bachelor of Fine Arts) Degree in Fashion Design from Parsons School, New York. She additionally holds a Masters degree in Luxury Brand Management from the London School of Business and Finance.


Being a fashion aficionado, she showed great passion in the field of fashion at an early age. Growing up, she had a great desire to restore her grandmother’s label ‘deWAR’ and taking the family inheritance forward. 


Her outlook on fashion is reflected through her brand. Keeping it tasteful yet unpretentious. Minimal, classy and chic are the key elements that define her collection each season.


She firmly believes that surrounding herself with things which she considers beautiful will eventually reflect more aesthetic synergy to her brand. She draws inspiration from jewelry, interiors, architecture, textile, and lighting and her travels.


Failure to Sayana is just another learning curve! Extremely critical of her work she feels her best design is yet to come and is never fully satisfied with her work, which keeps her going. She firmly believes that one needs to start with a concept and set rules to achieve the desired results. 


Creating beautiful design is not the end goal for her brand. As a business visionary, she invests considerable measure of research focusing on shopper inclinations geologically and traditionally while creating each piece in her collection.


Keeping her personal and professional life both in order, Sayana starts her day with the regular gym regime followed by scheduled work and meetings. She strongly believes in the great significance for one to be physically active, when one is surrounded in the shackles of the work life.


As an avid reader, she loves to read historic novels and titles that are hot on New York best sellers and is currently reading ‘Pillars of the Earth.’  Alongside reading, she loves voyaging and visits Paris, London and Buenos Aires at least once a year. 

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