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Anju Modi (Fellow Member)

The passionate and compassionate soul of an artist, every layer of Anju Modis personality reflects in her body of work. Guided by her love for textiles and the Indian craft, her ethos are also the tenets behind the 27-year old label - Timeless. Vintage. Handcraft. Organic.

 

A non-conformist, Anju Modi has pushed boundaries with all her creative projects including the costume designs for Ram-Leela & Bajirao Mastani. While the critically acclaimed work for Ram-Leela garnered her Screen and Star Guild Awards; her work for the three lead actors (Deepika Padukone, Ranveer Singh and Priyanka Chopra) in the romantic period drama - Bajirao Mastani won her the prestigious Filmfare, IIFA, TOIFA, Screen and Guild awards. Off the screen, iconic Indian actors like Aishwarya Rai Bachchan, Sonam Kapoor, Kareena Kapoor Khan, Kangana Ranaut, Kriti Sanon, Jacqueline Fernandes and many others have found their styles in Anju Modi.

 

A thinker and philosopher, she finds her inspiration through nuanced elements of architecture, poetry, mythology and literature. Each ensemble is a celebration of India’s cultural history and a tribute to modern feminism. Her designs are rooted in the textile heritage and steeped in research of the diverse techniques as she continues to work closely with the master craftsmen and weavers across the country.

 

Synonymous with beauty, strength, and elegance, the ‘Anju Modi’ label has entranced since inception, becoming the epitome of luxury couture. Exhibiting contemporary grandeur that takes inspiration from India’s various cultures and heritage. The 25 years old label has evolved to become a revered and coveted designer brand. Besides deriving concepts from the cultural heritage, Anju Modi also contributes to the bank of textile reserves and ancient crafts. Supporting and endorsing the use of natural resources and processes that include weaving, vegetable dyeing, block printing and traditional embroidery. It’s the designer Anju Modi’s journey through the country and her work towards the revival of Indian textile traditions that have been the cornerstones of this eponymous label's sensibilities since 1990. She has over time built a strong design foundation through her research in the techniques and nuances of textile & design, not as a mere observer but by embedding herself in the process. An esteemed couturier and a critically acclaimed fashion & costume designer, dedicated to the revival of long forgotten age-old Indian techniques, who has continually drawn inspiration from the rich textile heritage and design legacy spread over the diverse geographies of India. With India at the centre of her inspirations, her work with the contemporisation of traditional crafts like Chanderi Weaving, Kota Fabrics, Varanasi Zari work and Bandhani printing, have been at the core of the label, serving a niche market. The ‘Anju Modi’ brand's philosophy lies in the development of traditional craft and craftspeople and each ‘Anju Modi’ ensemble continues the exploration of developing a modern design voice while simultaneously drawing a new story from the rich traditional vocabulary of Indian design and craft.

 

Established in 1990, Anju Modi has been an integral part of the Indian Fashion industry, playing a vital role in the revival of traditional crafts and textiles.

 

In a bid to preserve handicraft practices from extinction, keep its rich history alive, and empower local rural communities, each season of Anju Modi’s couture and ready-to-wear collections are built around themes showcasing the extraordinary skills of Indian Artisans. Age-old techniques long forgotten have been revived, where the designer has created an extensive library of research and development techniques for weaving, vegetable dyeing, block printing and traditional embroidery.

 

1990 to 1993: Developed a new blended fabric in Varanasi, by reviving the classic traditions of working with zari. (Real silver thread).

 

1993 to 1995: Improved variations in the Bandhani tie and dye techniques, by introducing alterations through geometrical patterns and neutral colour ways.

 

1995 to 1999: Nurtured modern interpretation to the Kota doria fabrics, sanganeri block printing techniques and bagru textile crafts originated from Rajasthan, by collaborating with local artisans and coaching the application of these crafts in innovative designs.

 

2000 to 2001: Contributed to the modernization and improvement of Chanderi weaving and patterns. Developed the lurex yarn weaving technique for chanderi silk.

 

2001 to 2002: Cultivated a new range of rich khadi, by coaching the development of slub-yarn techniques for a new line of modern luxury silhouettes.

 

2003 to 2004: Worked with UNIDO (United Nations Industrial Development Organization) under a cluster development programme with 1500 craftsmen and artisans; developing skills and innovation techniques for the Kota doria craft.

 

2005: Worked in collaboration with craftvillage.org and FDCI for a ‘development center project’ that offers a trans-disciplinary approach towards the improvement of the quality of lives of crafts people and provides them with formal design and product development education.

 

2006: Developed ‘boiled wool’ techniques for a new range of woolen angrakha coats which were selected for presentation at the Hyères fashion festival in Paris. Also presented the collection at the Miami Fashion Week.

 

2008: Nominated for Marie Claire’s made in India Awards - Special Honours category “Best Craft Revival”.

 

2009: Collaborated with India’s Ministry of Tourism and showcased a collection during the international event ‘India Calling’ at the Hollywood Bowl in Los Angeles.

 

2010: Nominated for Marie Claire’s ‘Best Indian Designer’ award and showcased a collection at the Handloom Week organized by the Indian Ministry of Textiles.

 

2012: Honoured with PCJ Excellence Award and ELLE Style Award; acknowledgements of the designer’s contribution to the Indian Fashion Industry.

 

2013: Researched and developed costumes for the movie ‘Goliyon Ki Rasleela Ram-Leela’ by Sanja Leela Bhansali. The project was Honoured with ‘LIFE OK Screen Award’, The ‘Star Guild Award’ and won nomination for the ‘Best Costume Designer’ at filmfare.

 

2014: Honoured by ICUNR (Indian Council for UN Relations) with the ‘Excellence in Fashion’ Award.2015: Researched and developed costumes for the vivid period drama ‘Bajirao Mastani’ by Sanjay Leela Bhansali. Nominated and won the ‘Best Costume Designer’ for the same at filmfare.

 

Flagship Store: D-32, Defence Colony, +91 11 24331589

 

321, 2nd Floor, DLF Emporio Mall, Vasant Kunj, +91 11 40588627

 

Plot no.8-2-601/p/15, Banjara Hills, Road no. 10, Hyderabad - 34

  • Address:
    F-26, Sector 8,
    Noida - 201301
    ,
  • Telephone:
    +91 120 4204633
    +91 120 4204609
    +91 9810031339
  • E-mail:
    anjumodi@anjumodi.com
  • Website:
    www.anjumodi.com
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