Date Friday, 23 Dec 2016
Honor smartphones partners with FDCI for the ‘Honor League’ at Amazon India Fashion Week AW 2017
Huawei’s smartphone brand all set to up fashion quotient this summer!
New Delhi, 20th December 2016: Honor, Huawei’s Smartphone e-brand for digital natives, announced its partnership with the Fashion Design Council of India (FDCI), India’s apex industry body for fashion, as a part of the Honor League. This association will see Honor and FDCI come together for the much awaited fashion extravaganza – the Amazon India Fashion Week Autumn Winter 2017.
‘The Honor League’ is an initiative where the brand will be seen collaborating with digital talent across travel, fashion, photography and technology sectors to encourage the youth in their brave endeavor. As a part of this partnership, the brand will run a social media contest ‘Hunt for the Face of Honor’ in association with FDCI and Instagram where aspiring models can share their views on why they feel their style represents their swag quotient. The contest will shortlist 26 young aspiring models who will be given Honor’s Mystery ‘SWAG’ phone. The contest will also give 6 lucky winners a chance to be a part of the ‘Honor Show’ at the Amazon Indian Fashion Week.
Speaking on the occasion, Sunil Sethi, President FDCI, said "Style has a universal language, but the key really lies in, who can translate it to create an impact. And this is just what we have attempted to do with the 'Hunt for the face of Honor' where you get a chance to be part of the biggest fashion event through social media, by sharing interesting perspectives on what style really means to each one of us. It is a challenging idea which will see sumptuous responses from tech-savvy millennials."
P. Sanjeev, Vice President, Huawei Consumer Business Group, commented “It’s indeed a pleasure to be associated with an apex body like the FDCI. As our tagline suggests, Honor is a brand for the brave and the ‘Honor League’ is one such initiative, where we aim at encouraging the youth to pursue their talent to the fullest. When it comes to fashion, FDCI is a renowned name and our association enables the youth to bring their talent to the forefront.”
The ‘Hunt for the Face of Honor’ commences on the 23rd December, 2016. Here’s a chance for all fashion lovers to fulfill the dream and set the stage on fire.
Honor is Huawei’s Smartphone e-brand which is also World’s leading smartphone e-brand. The target consumers of Honor are digital native generation , a group that live in the internet, spending more than one third of their time online for social and entertainment, shopping, studying or simply staying connected. Honor customers are young, vibrant and driven by passion. Honor brand has clocked sales of over 20 million honor phones in 2014, accounting for a global revenue of about 2.4 billion USD with a 24 times increase and closed 2015 with a 6Bn global sales. Honor has been expanding aggressively in global markets, and has successfully launched in 74 global markets, entering the bestselling charts in most of the European countries honor launched. Accordingly, honor obtains a huge user base which has yielded powerful mouth-spreading asset. Honor products also enjoy global aesthetics, super processing technology and massive patent support. The three basic characteristics of honor product: best signals, long battery life and remarkable quality. Honor is born for ultimate tech innovation.
For more information please visit: www.hihonor.com/in
A non-profit organization, the Fashion Design Council of India (FDCI), is the apex body of fashion design in India, represented by over 400 members. Founded on the premise of promoting, nurturing and representing the best of fashion and design talent in the country; its prime objective is to propagate the business of fashion. FDCI stays true to its commitment to promote the 'Make in India' label as handlooms take center stage, in a country, whose heritage is soaked in the flavours of indigenous crafts.
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