Date Friday, 13 Jan 2017
26 new faces shortlisted to audition for the ‘Hunt for the Face of Honor’
'The Honor League’ is an initiative where the brand has been seen collaborating with digital talent across travel, fashion, photography and technology sectors to encourage the youth in their brave endeavor. Resulting from the partnership, the brand saw aspiring talent from across the country sending in their entries to win a golden chance to walk the ramp for the much awaited Amazon India Fashion Week Autumn Winter 2017 to be held in Delhi.
The 26 young aspiring models shortlisted are: (Male) Rohit Raghav, Ishaan Singhal, Dushyant Rahuvanshi, Akshay Rathore, Samarth Sikka, Harsh Mann, Paras Bhirani, Akshar Mevawala, Rahul Sharma, Saggar Midda, Manjul Menon and (Female) Swedha Singh, Sangeeta Gharu, Kriti, Ankita Sharma, Deepika Gwalani, Mehak Anand, Lavina Israni, Kashika Maheshwari,Surbhi Singla and Surya Mohan ,Priyanka Parashar, Harshita Srivastava and Nishi Bhardwaj will be handed over Honor’s Mystery ‘SWAG’ phone. Post the audition with FDCI, 6 lucky winners a chance to be a part of the ‘Honor Show’ at the Amazon Indian Fashion Week Autumn Winter 2017.
Speaking on the occasion, Sunil Sethi, President FDCI, said "The FDCI has always been a frontrunner in infusing fresh energy into the event, by introducing faces and concepts, which will launch many brands in the future. The competition will expose such hand-picked talent to a vibrant design sphere, creating many memorable moments.”
P. Sanjeev, Vice President, Huawei Consumer Business Group, commented “We are delighted to continue our association with an apex fashion body like the FDCI. As our tagline suggests, Honor is a brand for the brave and the ‘Honor League’ is one such initiative, where we aim at encouraging the youth to pursue their talent to the fullest. With this journey, we aim to bring to life the dreams of our tech-savvy millennials.”
The ‘Hunt for the Face of Honor’ reaches its second leg - the audition round, in the search of the new faces to walk the biggest fashion runway in India.
Honor is Huawei’s Smartphone e-brand which is also World’s leading smartphone e-brand. The target consumers of Honor are digital native generation , a group that live in the internet, spending more than one third of their time online for social and entertainment, shopping, studying or simply staying connected. Honor customers are young, vibrant and driven by passion. Honor brand has clocked sales of over 20 million honor phones in 2014, accounting for a global revenue of about 2.4 billion USD with a 24 times increase and closed 2015 with a 6Bn global sales. Honor has been expanding aggressively in global markets, and has successfully launched in 74 global markets, entering the bestselling charts in most of the European countries honor launched. Accordingly, honor obtains a huge user base which has yielded powerful mouth-spreading asset. Honor products also enjoy global aesthetics, super processing technology and massive patent support. The three basic characteristics of honor product: best signals, long battery life and remarkable quality. Honor is born for ultimate tech innovation.
A non-profit organization, the Fashion Design Council of India (FDCI), is the apex body of fashion design in India, represented by over 400 members. Founded on the premise of promoting, nurturing and representing the best of fashion and design talent in the country; its prime objective is to propagate the business of fashion. FDCI stays true to its commitment to promote the 'Make in India' label as handlooms take center stage, in a country, whose heritage is soaked in the flavours of indigenous crafts.
For further information please contact: