As we update and offer a digitally enhanced experience, the 13th edition of the India Couture Week 2020, in partnership with Hindustan Times, offers interactive virtual formats. Archana Aggarwal Timeless Jewellery is the jewellery partner.
This photosynthesis of new ideas, will create a digital universe as 12 couturiers, evolve by embracing timeless ethos, moving away from traditional set ups. We give our tech-savvy audience, the flexibility and accessibility with pause, play and rewind options, combining fantasy with pragmatism.
The lookbook is the new playbook with videos, digital narratives as we elevate our association with craft. With the gift of social media channels, we are replacing runways, abandoning velvet ropes and celebrating slow fashion, where seasonless clothing goes live.