Anita Dongre (Fellow Member)


Anita Dongre (Fellow Member)

A trailblazer, Anita Dongre has been at the forefront of Indian fashion for over 20 years, having created one of the most successful fashion houses in India which today employs over 2,700 people directly and provides employment opportunities to thousands more.

A vegetarian and animal-lover, she lives her personal philosophy through conscious efforts as a fashion designer thereby designing sustainable, cruelty-free clothing and accessories, representing fashion with a conscience. Under the Anita Dongre Grassroot initiative, she has been able to revive various dying crafts in India with intelligent design intervention and create opportunities for hundreds of artisans in the rural villages of India in the comfort of their homes.

Furthering Anita’s belief that employment should be taken back to the villages of India, currently the Anita Dongre foundation provides vocational training and sustained employment to six village centres comprising 300 women and are on track to set up 30 centres in the next two years thereby impacting lives of over 1,500 women.

A connoisseur of craftsmanship, Anita Dongre’s designs showcase Indian aesthetics for the global woman of today, keeping comfort at its core.  Anita Dongre, the brand designs luxurious heritage crafts and the finest of silks entwine in Anita Dongre’s exquisite Wedding Couture. AND is the first Indian brand to offer global silhouettes to the modern Indian woman. Global Desi is a free-spirited, vibrant and delightful, it is a boho-chic fashion brand that is inspired by India's colours and chaos. Anita Dongre Grassroot is sustainable luxury prêt that uses design for good, to sustain India's craft traditions and economically empower rural artisans. Anita Dongre Pink city is  a line of exquisitely handmade fine jewellery created with uncut diamonds (polki) and precious stones, by master craftsmen in Jaipur.