
From serenading poets to artists, Rina Singh’s Eka is a case study of craft upliftment. By Asmita Aggarwal If clothes could have feelings Eka would be a right fit! Rina Singh, who built a brand, brick by brick, over 13 years believes it took years of developing product knowledge and working closely with clusters and weavers that helped her finally launch a brand. Unlike Gen Z who...