Ashish N Soni has carved out a distinctly original niche with a sharply refined and deceptively simple sense of aesthetic. Immaculate tailoring & attention to detail derived from a menswear background remains the brands forte. Experimentation with fabrics, infusing them with unusual textures and treatments took him to conceive embroideries for the house of Francois Lasage, Paris.
He was chosen by the Government of India to present an exclusive collection to commemorate the Millennium celebrations of Khajuraho, 2000. He launched his label through Selfridge’s and keeps exhibiting through London Fashion Week, Paris Fashion Week and Tranoi in Paris.
Ashish was the first Indian to present his collection at the Olympus Fashion Week, New York. Internationally the label is currently stocked at prestigious stores like, Villa Moda in Dubai, Kuwait, Bahrain and Qatar, Hôtel Particulier in Paris, Soigne K, New York.
