Ekru by Ekta and Ruchira, is a label synonymous with classic designs and understated elegance. The brand philosophy is refined, wearable outfits for the women of today. Experimenting with traditional embroidery and giving them a completely contemporary feel is what it specializes in. Ekru specialises in all categories from casuals to exclusive formal outfits.
With time and success the brand has well established itself in women’s wear and has participated in various fashion weeks over the years.
The ensembles have a royal appeal. It defines the imagination of an artist where his creativity has been woven into reality. The inspiration is derived from mughal architecture and costumes thus fabricating a whole new world for the Indian bride.
The fine hand embroidery has been created mostly with Mukesh, thread work and gold embroidery. The inspiration being from mughal history still epitomizes a perfect blend of tradition and contemporary trends.
