In 2003, Ashish & Viral Parikh of Ahmedabad launched their label Virtues and at the moment the label is sold at over 21 designer stores across the country and abroad. Viral graduated from NIFT, Gandhinagar in 1999 after an internship at the House of Dior, Paris for John Gallianos Autumn-Winter Haute Couture Collection 98. After the graduation she joined her hands with her husband Ashish, who is a qualified MBA from Australia, to give birth to Studio Virtues, Ahmedabad in Januray 2003. In 2007, Vikrant Mehta joined the team to add more flavour to the label.n nBUYERS CONTACT nAshish ParikhnM: +91 9825069622nT: +91 79 26303086nF: +91 79 26890640nE: parikha@hotmail.comnW: www.studiovirtues.inn nPRESS CONTACT nVikrant Mehta nM: +91 9099014041, nT: +91 79 26304739nF: +91 79 26890640nE: studiovirtues@gmail.comnW: www.studiovirtues.in