Anju Modi started her label in 1990 and has worked in the
nindustry for over 20 creative years. She has been a strong forcenin the vehement increase of growth, awareness and potentialnof fashion in India.nWith India at the center of her inspirations her designs havenonly ever evolved and her vision enriched. Each collectionncontinues the exploration of developing a modern designnvoice while simultaneously drawing a new story from the richntraditional vocabulary of Indian design and craft. She enjoys anvantage position as one of Indias leading luxury designer brands,ncharacterized by unique, functional and organic fashion.nThe Anju Modi design philosophy is based on what she callsna modern system for dressing with an Indian soul.
