Ekru by Ekta & Ruchira is a label synonymous with classicndesigns and understated elegance. The brand philosophynis simple, wearable and refined outfits for the women ofntoday keeping a balance between contemporary fashionnand traditional Indian clothing.nEkru presents A/W 2012 with a fun filled collection derivingninspiration from the animal kingdom, various animal motifsncome to life in terms of embroidery & prints keeping intact thentraditional Indian flavour which signifies Ekrus hallmark.nWashed out pastels and bright dual tones create a flashingnmontage of intricate handwork. The collection exudes a distinctnbalance between classic and contemporary with a varied rangenof silhouettes.
