The label is based on the design philosophy of profundity in simplicity.
Innovative texture combinations and fluid silhouettes are central to Vineets designs. He designs for a confident woman who straddles cultures and geographies. Vineet champions the spirit of a global wanderer.
His main markets are USA, the Middle East and Japan and India.
His SS 13 collection works the Marrakech magic as he brings together vivid colours and exotic embroideries of the African land on fluid silhouettes. The colour palette for the collection is ivory with gold and neon accents on it. Dori work is extensively used.
Fashion to me is, “Your instincts, keep it simple and dont try too hard.”
