Dev r Nil hints at the slight Bengali origin of the label, r stands for and in Bengali while Dev and Nil being the main protagonists for this label.
The brand stands for contemporary, quirky, quality yet a certain amount of timelessness in their appeal. The main markets the label caters to are pret, diffusion and couture in India and UAE.
Their SS 13 collection has a happy and somber, floating yet lost mood. Its a collection where ones soul is searching for identity in the crowd, heartbroken yet happy. Ba-ba black sheep, finger prints, broken wires and graphic roses are the primary prints along with our self-developed weave.
Fashion to them is, “Finding fashion in everyday objects; simple yet thoughtful; Classic and timeless; delicate and layered; style not to overpower but to compliment.”
