Shyam is NIFT graduate. He established his label in 2004. Winner of Asian Young Fashion Designers Award and Singapore Fashion Week, the designer likes to explore and experiment with traditional Indian crafts in his womens wear lines.
The label depicts contemporary, simplistic use of Indian fabrics and embroideries in womens wear.
The main markets the label caters to are India, UAE and UK.
His SS collection dips is the colours of beige, coral, yellow and progresses towards red weaved in fabrics like chanderi and chiffons. It is balanced with intrinsic embroidery and hand block prints.
Fashion to him is, “Spirit of folk mixed with innovative silhouette.”
