The Tarun Tahiliani brand is all about India Modern. The rich heritage of the sub-continent is reinvented as contemporary high fashion through the genius of Indian craftsmanship and the finest textiles; along with Italian pattern cutting and construction and new technologies such as digital textile printing.
The main markets the label caters to are India and Middle East.
His SS 13 collection is subtler, pastel colours featuring Indian embroideries like chikan, appliqué and dori work. The colour palette is a lot of ivories and spring colours like lemon yellows, citrusy oranges and beiges.
Fashion to him is, “Continually evolving and this season it is the Dhoti pants and lungis.”
