“A design pioneer, global citizen and a success story fables are made of ”
Ritu Beri launched her label in 1990 when India was still awakening to the couture era. She made a mark in France, as a protégé of embroidery maestro Francois Lesage.
She was the first Indian fashion ambassador to show on the catwalks of Paris and her presentations gave the French fashion connoisseurs a glimpse of mystical India.
Recipient of the prestigious French honor, Chevalier des art et des Lettres award, Ritu Beri was also declared Delhis Most Stylish after a nationwide public poll conducted by “The Hindustan Times”, Indias leading newspaper.
Former US President Mr. Bill Clinton, Hollywood celebrities like Nicole Kidnam, Ivana Trump, supermodels, famous Parisian socialites, to a bevy of beauties in Indian movies have worn the Ritu Beri label.
The Ritu Beri label retails from high fashion stores across continents and countries. Extensively covered by the media Ritu Beri has had the most discerning critics raise a toast to her signature style.
“Surprising as it might seem, Ritu Beri, from Delhi, gave a lesson in high fashion aesthetics and client-pleasing clothes——the essence of couture.” SUZY MENKES (Fashion Editor, The International Herald Tribune)
“Ritu is one of the people to watch in international business”. TIME MAGAZINE
“By blending Indian and Western styles, designer Ritu Beri is fashioning her own successful international brand”. NEWSWEEK
“Ritu Beri is the Donatella Versace of India. She is the first lady of fashion in her country.” SUNDAY OBSERVER, LONDON.
Punjab is famous across the world for its rich customs, fun filled ceremonies, emotion filled festivities, color and most importantly music -woven in the communitys socio-cultural fabric and ceremoniously handed down from one generation to the next.
Punjab has always been a historical conveyor belt caught between love and war. Ritu Beri is inspired by this extravagant culture of Punjab and presents a wide range of Couture dresses for the global woman.
The magic of Punjab and its rich rituals will be artfully reflected through the grandeur of the collection and the magical mood shall be created by soulful music; hence spinning a dream-like show.
Retaining the traditional element of our Punjabi culture, the collection has a modern twist reflecting a global version of the exoticism in Punjab.
The silhouettes are a mix of our rich traditional costumes with an exclusive and contemporary look- the clothes are grand and courtly, the skirts eighteenth- century in their volume; these are clothes to be worn by fabulous and glamorous women, the Rock n Roll Woman!
The collection is about voluptuous indulgence- essentially an eclectic blend of ghagras, patiala salwars, choga like jackets, sari inspired gowns and elaborate bridal finery.
The color palette ranges from whites to pastels, metallics to blacks enabling the freedom to create ones own chromatic world of fantasy.
The fabrics used are silk velvets, rich brocades, satins and nets- all artistically blended and intricately embroidered with zardosi, gota, Swarovski and exquisite thread work.
