“11.11 / eleven eleven is on a quest for the Indian contemporary, rooted in its traditions yet global in its appeal”.n nShani Himanshu and Smita Singh Rathore graduated from Domus Academy in Milan in 2003, and then worked closely as fashion consultants with several fashion brands in Italy.n nIn 2008 they conceptualized and launched fashion brand 11.11 / eleven eleven.n nThe vision of the brand continues to take shape in ever expanding forms. In development is a line entitled 100% hand made in India in which the sum of many efforts from the start to the end are all handmade resulting in products which are realized completely by the touch and skills of human hands. From the ginning and hand spinning of yarn to hand weaving, vegetable dyeing, stitching and detailing – each garment goes through various skilled hands in the villages of Gujarat and West Bengal, acquiring a unique character and contributes to telling the story of Indian handmade luxury.n nThe main markets that the label caters to be Japan, India, Middle East, U.S and Europe.n nLike a gentle breeze, the SS 2014 collection rolls in with the colors of a soft sigh and textures that floats and falls with comfort and ease.nThe mood is flowing unrestricted, gliding on the path of least resistance, and living in the now. Various counts of cotton and silks sourced from looms of West Bengal. Featuring Jamdani woven symbols / vegetable clamp dyed melted marks / block prints and our signature textured bandanhi silks from the artisan rich region of Gujarat.n nBuyers Contact:nHimanshu ShaninMobile:+91 9899661413nE-mail ID: shanihimanshu@11-11.innWebsite: www.11-11.inn nMedia Contact:nAkshi TyaginMobile: +91 9654945034nE-mail ID: workshop@11-11.innWebsite: www.11-11.in
