In 2003, Ashish & Viral Parikh of Ahmedabad launched their label Virtues and at the moment the label is sold at over 21 designer stores across the country and abroad. Viral graduated from NIFT, Gandhinagar in 1999 after an internship at the House of Dior, Paris for John Gallianos Autumn-Winter Haute Couture Collection 98. After the graduation she joined her hands with her husband Ashish, who is a qualified MBA from Australia, to give birth to Studio Virtues, Ahmedabad in Januray 2003. In 2007, Vikrant Mehta joined the team to add more flavour to the label.n nVirtues offer a range of clothing options for both men and women. Over the years, they have developed a strong presence in Indian Bridal wear, Eco friendly clothing and fusion clothing. Playing around with fabric right from the yarn stage is what makes any design stand out distinctively and that is what they believe is their design credo. To promote and deliver affordable, accessible and personalized clothing to each individual has remained their fascination.n nThe Autumn Winter 2014 collection for the label is called, the shades of Grey. The winter festive line ventures into story of women in modern India. The shades of grey define a diversity of emotions in women and her varied roles whereas the red depicts an alert. A woman is dynamic in the many roles she plays and the shades of grey exhibit a diversity. Be it love or anger, red expresses the emotions. The shades of grey and scarlet red is the color story. The silhouettes are traditionally long and flowy. The look is predominantly covered with an accent of rich Indian embroideries and prints. n nVirtues by Viral, Ashish and Vikrant is from Ahmedabad, Indian n nBuyers ContactnAshish Parikh nM: +91 9825069622nT: +91 79 26303086nF: +91 79 26890640nE: studiovirtues@gmail.comnW: www.studiovirtues.comn nMedia ContactnAshish Parikh nM: +91 9825069622nT: +91 79 26303086nF: +91 79 26890640nE: studiovirtues@gmail.com
W: www.studiovirtues.com
