A crisp freshness and a design attitude that expels flamboyance with accurate eye for detailing introduces the design label “Varun &Nidhika”. n nThe brand stays close to trends but interprets them a little differently, a little idiosyncratically and a little privately.n n”We believe in a design philosophy where our working style is inseparable from our design ethos. We work in sync through all of our process of planning, designing, finishing, traveling and selling. Personal connections are at the heart of our process and are essential to the way we work. We relate to our customers, our buyers and our store owners”.n nThe Duos references are drawn from varied terrain: from Indian, Islamic and European sources, from historical predecessors, from vintage clothes, from folk archives and films, from books and own travels with their families. Anything and everything that they connect to and evokes an emotion, forms our muse. The possibilities offered by specific textile techniques clearly influence them in terms of what might be adapted into clothing. Simultaneously, the visual references continue to wander.n In practical terms, the label designs three ranges a year: Spring/Summer, Winter Festive and Autumn/Winter for the brand VARUN & NIDHIKA.n nNuria is the Spring Summer15 collection designed with the essence of precision drawn from the bygone Mughal architecture and the radiance of our supercharged modern times. A line of shararas, bandi jackets, angias, peplum tops, crop tops, fitted trousers, full length skirts with contemporary outlook, it dresses the quintessential todays woman.n nPicking its cues in tonal and self-embroideries, the ensembles are in shades of whites, ivory, charcoal grey, midnight blue, and powder hues of blue &pink . The collection has fabrics like silk organza, linen Chanderi, linen matka, self-woven Chanderi, flat silk chiffon and cotton silk to achieve the interplay of radiant light textures in geometric Moghul motifs.n nThe label currently retails through several multi designer stores in Delhi, Mumabi, Kolkata, Bangalore, Chennai like Ensemble, Ogaan, Evoluzione, Collage, Aza etc.n nBuyers Contact:nNidhikanM: +91 9871535707nT: +91 120 4326397nE: info.dsyngreen@gmail.com nW: www.varunandnidhika.comn nMedia Contact:nVarunnM: +91 9871662288nT: +91 120 4326397nE: info.dsyngreen@gmail.comnW: www.varunandnidhika.comn n
