Ekru by Ekta and Ruchira, is a label synonymous with classic design and understand elegance. The brand philosophy is simple, wearable and refined outfits for the women of today keeping a balance between contemporary fashion and traditional Indian clothing. n nThe brand is known for its understated elegance, their modern interpretation of Indian traditions. The amalgamation of Indian textiles and Indian thoughts from a western inspiration is what will make you stand out, thus becoming a part of your heirloom to be passed on to the next generation.n nThe labels main markets include the Middle East, London, Singapore and also allover India.n nThe Autumn-Winter15 collection witnesses an amalgamation of Baroque and modern style. The exuberance of ornate embroideries set in metal and intricate threadwork, reflects reminiscence of the bygone era. Keeping in mind, the ostentatious Indian festive season, the collection displays an understated grandeur, tons of detailing with doesnt hold back but spreads the feel. The silhouettes include floor length anarkalis teamed with ornate yoke and jackets, the tunics, can easily see you from office to evening functions. The sarees will display an underplay of prints & embroidery with interesting blouses. The liberal use of gold metal imparts the required polished bling and brings the pieces to life. The colour palette comprises of glamorous dark red, to blushing rose pink to sophisticated bottlegreen & wine with neutral shades of beige & off-white. n n
nBuyers Contactn
nEkta Jaipuria / Ruchira KandharinM: +91 9830015425 / +91 9830152625nT: +91 33 40712031 / 36nE: ektaruchira.ekru@gmail.comnW: www.ekru.inn n
nMedia Contact n
nEkta Jaipuria / Ruchira KandharinM: +91 9830015425 / +91 9830152625nT: +91 33 40712031 / 36nE: ektaruchira.ekru@gmail.com
W: www.ekru.in
