An integral part of the Indian fashion industry and a hugely admired couturier, Anju Modi started her eponymous label in 1990. The label Anju Modi is synonymous with beauty and elegance. And her designs are infused with romance and passion. Over her illustrious journey, spanning over 20 years, she has shown at multiple fashion events across the globe.n nShe has most recently received critical acclaim and prestigious honours for costume design for the Deepika Padukone-Priyanka Chopra starrer Ram Leela. Currently she is engaged in designing for Bajirao Mastani, an upcoming historical romance from the house of Sanjay Leela Bhansali.
For her Amazon India Couture Week 2015 collection she has drawn inspiration from one of the richest ancient civilizations, Persia. Kashish resonates this longing for a lost place that used to be the home to magical folklore endorsing beautiful princesses, fierce as well as passionate, with verses by Rumi validating their very existence. Anju Modi wanders off in an attempt to recreate and enumerate this unsettling yet embalming feeling through her collection, to a world which we all long to experience, again and again. And again.
n nKASHISHn nI asked, “Where is your home, beautiful moon?”nShe said, “In the wreck of your heart so stone.nI am the sun shining into your ruin.nLong may you call this wild wasteland your home.”n nKashish, an Urdu word, reflects an attraction, a deep desire and yearning for something; something which maybe never was.n nBuyers ContactnAradhna AgarwalnM: +91 9350549579nE: aradhna@anjumodi.comnW: www.anjumodi.comn nMedia ContactnShivangi SharmanM: +91 9999911338nE: shivangi@tccggd.comnW: www.anjumodi.comn
