Namratas vision is that of a global aesthetic. Her clothing easily translates across geographies and other artificial constructs such as age, race and point of view. The Joshipura line fuses contemporary silhouettes with modern interpretations of artisanal embellishments. Namrata strives to make clothing that is worn by complex, involved and dynamic women. n nAn important signature element is her innovative use of colour strong expressions contrasted with beautiful embellishments.n nHer clothes are retailed in India at her four stores: DLF Emporio (Delhi), The Kila at Seven Style Mile (Delhi), D7 (Mumbai), The Collonnade at Leela Palace (Bangalore). She also sells to an exclusive list of retailers across India: Evoluzione (Chennai and Bangalore), Elahe (Hyderabad), Aza (Mumbai), Bombay Electric (Mumbai), to name a few. n nNamrata, a NIFT graduate, launched her clothing line in India in 1996 under the “Namrata Joshipura” label. n nThe Spring Summer 2016 collection is titled Insta Light. The angle of view and illumination partner to create iridescence the trick of light that creates a transitory vision of a rainbow. Such a fluid glimpse of reality sets the stage for a youthful and modern collection that glows and sparkles.n nNamrata Joshipuras signature sharp and modern silhouettes are carried into this collection. The paradox of sheer and opaque are meant to tease and titillate the viewer.n nLightness is created by the predominant use of white, light pastel blue and purple. Shimmery and holographic fabrics trick the eye and add youthful delight. Both floral and geometric motifs abound throughout the clothes, and prints are used to introduce abstract grids. n nBuyer Contact:nAnouksha SachdevanM: +91 9818130383nE: mail@joshipura.comn nMedia Contact:nPallavi RustaginM: +91 9818130383
